7 Things To Know About Web Design Proposals

Design on paper

If you’ve been thinking of redoing your website, consider how you’d efficiently assess proposals from several development and design organizations. You could adopt a strategic method to assess vendors, considering web development is a vast industry with hundreds of experts to select from. A vital document used when assessing prospective website development vendors is a website design proposal. 

This proposal is presented by the organization and contains details like your objectives, the terms of reference of the project, and your budget. It may also include any other additional important information to guarantee all shareholders are familiar with the project's scope before contract signing. After the customer and web design organization work out the particulars, the proposal, or entire sections, are affixed to the contract.

Considering your new website will define your firm's achievements, you wouldn’t want to leave anything to chance. But what specifically are you eyeing (apart from prices that are within your budget)? Here are seven things you may need to be aware of about web design proposals:

1. A Professional Document

An established web design agency would be expected to reply to your request for a proposal with a well-organized paper that comprehensively outlines your requirements, scope, competencies, price, and much more. Any agency that doesn’t present a comprehensive document would perhaps not be a good partner for your project. You’d probably want to work with people who could better explain the aim and scope of your website. 

Additionally, a web design proposal has to be long, ideally more than 20 pages. But the length of the document can’t be the only determining element. If you feel the proposal is half-baked or created using a proposal automation software, this gives you a good impression of what your website’s outcome would be. Perhaps the most important consideration is whether the proposal paper clearly showed your request was not taken lightly by the vendor and they’re ready to design your new website.

2. Project Scope

The precise project objectives, deliverables, attributes, roles, deadlines, and eventually expenditures ought to build upon the project specifics. The specifics part gives a general idea of what your website targets to accomplish. The scope clarifies what needs to be done to make this happen. It generally comprises the quantity of templates to be designed, the various kinds of designs, the incorporations, the functions, and anything that will be incorporated within the project.

This part outlines everything that will be done, and therefore it’s crucial you comprehend it exhaustively. If the proposal is signed and something wasn’t incorporated in this part of the document, you might be forced to pay for it. You may try this out for a clearly described project scope that specifies what’s included and not.

3. Customer Background

A web design proposal that summarizes your background is generally a good one as it indicates the agency who made the proposal was paying attention. They’re aware of what you need and who you are. This usually includes a concise company introduction, the present condition of the website, as well as the target customers. Customer background is normally included in the first parts of the proposal. A comprehensive and precise background is generally preferred.

4. Project Information

Is the web design agency aware of what you need your website to do? The proposal must be able to summarize your intended condition, improvement and design recommendations, and website purposes. It’s what you told the firm you needed during the review stage; therefore, it must sound familiar. However, this is more than just listening. It’s an implementation in web design know-how. After going through this part, you could be assured they know precisely what your new website wants to achieve.

5. Methodology

It’s also important to know if the agency has the capacity. You may also want to understand how they operate or function. The proposal has to summarize their plan as well as their methodology to development and design. It has to illustrate the procedure and how they monitor the project. 

Another thing to consider is whether you’d be forced to always email documents or if they’d apply a tool, such as a basecamp, to ensure management of the project would be user-friendly and straightforward for everybody. You may assess whether their methodology convinces you that they’re familiar with what they’re doing and can manage your project without making things stressful. A huge plus would be if they underline their expertise in user experience (UX).

6. Suggested Content Management System

Heading into the project, you probably have already decided on a content management system (CMS). Or perhaps you’d want to accept a few recommendations. Either way, there has to be a stand concerning the best CMS for the project within the proposal document. In certain circumstances, companies would opt for an open-source CMS instead of a proprietary one. 

If the proposal vouches for a proprietary CMS, it’s important that it clarifies why their CMS is better compared to other recognized systems. It would be best if you comprehend the features and advantages of the CMS the proposal recommends.

7. Terms And Conditions

This is a vital part of the document as it indicates the payment conditions, agreements, and project ownership. It’s advised to be aware of how and when you’re expected to pay and to be mindful of any additional fees you might become subject to. You surely would want to know what they’re going to do if anything is damaged. 

Another significant thing to do is knowing who the owner of the website is once it starts to operate. If this section of the proposal doesn’t indicate ‘the site will be exclusive rights and an asset of [your name] when completely paid,’ you may forget about signing the proposal.


It may be borne in mind that when it comes to web design proposals, the price may not be the only essential factor, whether it’s a new website or a redesign proposal. The other sections of the proposal ought to validate the price. When you get to that quote page of the proposal, consider if you want to employ the agency regardless of the cost. If it doesn’t do this, then the price doesn’t matter.



  1. Vera says:

    Very useful tips!

    For creating website structure as a visual sitemap tool I would also like to add Octopus.do —https://octopus.do

    By the way it has a generator option https://octopus.do/sitemap/resource/generator

    For objectivity about Octopus.do you can ask Google :-)

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