What is the Difference Between Dofollow and Nofollow Backlinks?

Link connection

Are you trying to improve your website’s ranking on Google? This is a task that takes a lot of time, hard work and dedication. It is not something that can be achieved overnight and this is why it is essential you have a strategy. A part of that SEO strategy should always involve improving your backlinks profile. When you use backlinks, you are going to boost your ranking in search results, as well as improving your domain authority.

One of the mistakes that a lot of people make is thinking that dofollow and nofollow links are the same. Sure, they are both ways to link two websites together. But, they have different purposes. Namely, a search engine is going to be told something different depending on what type of backlink you feature in your content. Let’s take a look at what dofollow and nofollow backlinks are and when you are going to choose them.

What is a Dofollow Backlink?

First of all, let’s start by taking a look at dofollow backlinks. Essentially, this is going to be a backlink that has authority and Google will recognise that a website is linking to you. Therefore, you gain some authority, which can also be referred to as link juice, and this is going to be taken into account when it comes to ranking on Google. If you want to learn about dofollow backlinks in more detail, you can visit https://linkplicity.io/what-are-dofollow-backlinks. This blog post is going to tell you everything you need to know when it comes to creating your SEO strategy. Indeed, you may wish for dofollow backlinks to be part of that plan.

As you may have guessed, dofollow backlinks can be highly beneficial. For instance, if you have one with a very reputable and popular website, this is going to work very well for your ranking. Something that you have to make sure of is that you are using dofollow backlinks with relevant websites. Google might not like it if you suddenly have a lot of dofollow links and they are to websites that are unrelated to what you are offering. This is not going to be natural and it can actually appear suspicious.

Automatically, a backlink is going to be a dofollow backlink. You are going to have to change the link if you want to make it a nofollow backlink.

What is a Nofollow Backlink?

Now, it is important to know what a nofollow backlink is. In contrast to a dofollow backlink, this one is used to tell a search engine like Google to ignore the link you are using. It is not going to be counted when it comes to the backlink profile of your website. In other words, a nofollow backlink is not going to be an element that directly boosts your search results ranking on Google.

So, you may be thinking; what is the point of nofollow backlinks if they are not going to improve anything? Well, they were first introduced in the 2000s as a result of comment spam. They were going to be a way to avoid websites from cheating their way to the top of Google. They can be beneficial for blog comments and forums.

Readers are still going to gain value from nofollow backlinks. They can visit the link and gain more information on a topic. Thus they are still able to help improve traffic to your website in cases of guest posting. In particular, the readers that follow these links are referred to as quality traffic and you are more likely to gain from them. In other words, you can benefit from more leads and conversions. Nofollow links are also still going to help with brand awareness and allow businesses to create a name for themselves.

There are also some other scenarios where you might want to use nofollow backlinks. For instance, if you do not entirely trust a website, it might be best to change the link to a nofollow.

Knowing When to Use Them

Ultimately, there is a time and a place when it comes to dofollow and nofollow links. If you are wanting to pass link juice between websites, then you are going to be best using dofollow backlinks. This can help with your Google ranking when they are used in the right way. Alternatively, nofollow backlinks can still help you gain traffic and can be better to use in blog comments and forums, as well as with websites you are not familiar with.


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