SERPstat is an all in one growth hacking tool that allows you to analyze your own and competitor websites, find keyword ideas, discover backlink opportunities, track keyword rankings, conduct site audits and a lot more. Using a software like SERPstat, you can easily take your content marketing efforts to the next level.
In this article, let's look at 5 simple ways you can use SERPstat to find highly lucrative keyword ideas for your blog/website.
1. Find lucrative keyword ideas from Quora
Quora and other similar sites/forums that contain user generated content are keyword goldmines. Plus, the fact is that it is easier to outrank a Quora page as Google for the most part places higher value on professionally created content over user generated content.
So here’s a simple hack you can use to find amazing keywords from Quora using SERPStat.
Let's say you have a website on 'Poodles', and want to find related keyword ideas from Quora.
The first step is to do a domain analysis for 'Quora.com' on SERPstat and then go to the keywords section (Website Analysis > Domain Analysis > SEO Research > Keywords) to find all the organic keywords Quora.com is ranking for.
Once you have the keywords, you can filter the keywords so that it includes the main term 'Poodles' and also includes supplementary terms like 'who, what when, where and how'. This will help you find all the question based keywords that people are searching for.
To do this, as shown in the image below, create one filter to include your main keyword ‘Poodle’ and create another filter to ‘include one of’ the keywords, who, what, when, how, where and why.
(Note: You can click on the image to see a larger version)
The next step is to filter the results further by 'search volume' as shown in the image below. This will show you all the keywords that have the highest volume. Optimizing for keywords that have a higher volume will ensure that you get higher search traffic.
As you can see from the above image, we have found some pretty good question based keywords that also have really high search volume. Here’s a list of just a few keywords that I found:
- How long does a poodle live?
- How much does a poodle cost?
- How to groom a poodle?
- How big does a yorkie poodle get?
- What is a moyen poodle?
- How much does a standard poodle weigh?
- What is the smallest poodle?
As Quora keywords are easier to outrank, another option you can try is to look for high volume keywords for which Quora articles are ranking in the Top 10.
You can easily do this by adding a ‘Domain position’ filter and then sorting the results by ‘Search Volume’ as shown in the image below.
This way you can easily find lucrative keywords that are easier to rank for in the Top 10 Google SERPs.
2. Finding keyword ideas using Top Pages
A simple way to quickly analyse a competitor’s website is to check the handy ‘Top Pages’ report offered by SERPStat.
The ‘Top Pages’ report gives a list of all pages that bring in the maximum traffic for a website. You can also check the exact organic keywords for which these pages are ranking for.
The following image gives you a list of Top pages for the popular site Wirecutter.com
As you can see, this quickly tells you what the most popular categories are on Wirecutter.com like Wireless Carrier, android phones, dining/kitchen tables etc. Analyzing a few related websites like this can help you in choosing a Niche topic for your blog.
Plus, you can also sort these results to see pages specific to your niche. For this example, let's take Quora.com again.
Once you have a list of the Top Pages on Quora.com, you can filter the results for your niche category. Let's say my niche category is Laptops. In this case, I can create a filter as shown in the image below:
As you can see, this gives us all the URLs that carry the word Laptop(s). By scanning these URLs you can quickly get some good content ideas.
The difference between using Top Pages and Keywords is that Keywords can be a little redundant (same keyword appearing again as a variation) whereas with Top Pages, the URLs are unique. This can save you a lot of time and give you some quick ideas fast. Of-course this technique will work only for sites that have descriptive URLs.
Plus you can always check specific URLs for keywords that they are ranking for. Let's look at this in more detail in the next point.
3. Finding Keyword ideas from specific URLs
SERPstat also allows you to analyze individual URLs and find out which keywords they are ranking for. Analyzing individual URLs will help you find a lot of keyword variations for the same keyword.
For example, let's say your target keyword is, 'How to make ice cream'. In this case, you can do an organic search in Google for the keyword and then analyze the top 10 or 20 ranking URLs.
In this case, the first URL ranking was of Youtube. Here's what the keywords for the URL look like (refer image below):
As you can see from the above image, a lot of people seem to be searching for the keyword, 'How to make ice cream without a machine' or 'without an ice cream maker', and hence in this case, it would make more sense to write an article on this topic instead of a broader keyword like 'how to make ice cream'.
You can also make a list of such keywords and cover them under different sub-headings in your article to make your article look comprehensive. Here are just a few keywords that I found by checking the first 3 sites that were ranking for the keyword, 'How to make ice cream'.
- Ingredients for making homemade ice cream
- How to churn ice cream by hand
- Condensed milk ice cream without cream
- Freezer ice cream recipe
- The easiest way to make ice cream
- How to make ice cream without vanilla extract
- How to make homemade ice cream mix
- How to make ice cream with a bag
To make things even easier, you can check the Top Pages under Keyword Research (Keyword Research > Top Pages) to find a list of related URLs. You can then easily check each of these URLs for keywords by clicking on them as shown in the image below:
4. Find long tail keywords
Considering the level of competition out there, one of the best strategies to get more organic traffic to your website/blog is to optimize for long tail keywords or keywords that contain more than 5 words.
With SERPstat, you can easily do this using the 'Number of words in the keyword' filter.
To find long tail keywords, go to, Keyword Research section of SERPstat and select 'Keyword Selection' (Keyword research > keyword selection). Here you can input your main keyword and search and filter the results.
For example, let's say you want to find long tail keywords for the main keyword, 'Yoga'. After you see the results, you can filter the results to show only keywords that have a minimum of 7 words and a maximum of 15 words as shown in the image below:
Here are some really amazing keyword ideas I found using this filter:
- What are the benefits of hot yoga
- Does yoga help you lose weight
- Yoga poses for lower back pain
- How many calories do I burn in yoga
- How to clean a yoga mat
- What to wear in yoga class
- What does yoga do to your body
- What is the difference between pilates and yoga
5. Re-optimize existing pages
This final hack is not to find new keywords but to find existing pages of your blog that are ranking in the Top 50 Google SERPs and then re-optimize them to bring them to the Top 5 results.
To do this, do a domain analysis for your site, go to SEO Research > Keywords and then filter the results using the 'Domain's position for a keyword'. You can keep the values between 11 and 50 to see all URLs that are ranking between the 11th and 50th result and the keywords that they are ranking for, as shown in the image below:
Once you find these keywords and the page URLs, you can optimize these pages for these specific keywords, add more informative content, images and/or videos, develop some backlinks and you should be able to bring them to rank in Top 10.
So these were 5 simple yet powerful hacks to find lucrative keywords and topic ideas for your blog using Serpstat.
There is a lot more you can do with this amazing tool, some of which include, PPC Research, Backlink analysis, Domain versus domain comparison, Track keyword rankings, Audit your site and many more.
The best part is that SERPstat has some really affordable plans. Check out SERPstat here.