12 Reasons to Invest in Video Marketing

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If you’re thinking of investing in video production and marketing, it can be intimidating if you’re new to it. You’ll have to choose a video production company to work with, and you’ll answer questions like what your goals are for your video, who your audience is, and how you want to represent your brand. 

In order to get over that initial sense of trepidation you might have about starting to use video in your marketing, the following are some of the benefits and reasons it makes sense. 

1. Better Conversions and Sales

Around 63% of businesses are estimated to be using video content marketing. Of businesses already using video marketing, around 83% say they feel it gives them a good ROI. 

One of the big reasons people are jumping into video marketing with such enthusiasm is the fact that you can improve conversions and sales. Having a product video on your landing page can potentially increase conversions by as much as 80%. 

Video can lead to direct sales, with studies showing that 74% of users watching an explainer about a service or a product went on to buy it eventually. 

Sight is our most dominant sense, and more information transmits to our brain visually so whatever you’re presenting is likely to stick around longer in the mind of your audience. 

2. Strong ROI

As mentioned, video provides a strong return on your investment. Video production isn’t the easiest or the cheapest component of your marketing, more than likely, but it’s probably going to pay off more so than anything else you’re using. 

3. Search Engines Like Videos

When you have videos as part of your website and your marketing strategy, then it increases the time visitors spend on your site. That is going to signal to Google and other search engines that you have valuable content that’s getting the attention of your visitors. 

If you have a video embedded on on your site, research shows you’re significantly more likely to rank on Google’s first page.  

Google also now owns YouTube, so there’s been a big increase in the impact videos have on your rankings in the search engine. 

When you’re adding videos to YouTube, ensure that you’re optimizing them for SEO. You want compelling titles and descriptions, and you should add links back to your website. 

4. Video Is Good for Mobile Users

Around 90% of consumers watch videos on their mobile devices. Mobile views have gone up more than 230% since 2013, and YouTube reports the consumption of videos on mobile devices has been going up 100% each year. 

Videos are an easy way for people to receive content and view it on their mobile devices, and you want to focus your marketing on a mobile-first strategy. 

5. Videos Can Help You Explain Even Complex Things

If you’re launching something new, whether a product or a service, an explainer video can help you highlight key things for people to know. It’s easier for people to understand even complex topics when the video is used. 

With difficult concepts, animated videos, in particular, can be helpful. Animation brings concepts to life in a fun, easy-to-understand way that’s also attention-grabbing. 

Video, in general, is just easy to consume. People don’t have the time nor the attention span to read long blog posts and product descriptions most of the time. You’re simplifying life for the busy, overwhelmed modern consumer when video is part of your content marketing strategy. 

6. It’s Sharable 

When you use videos, it’s inherently very sharable on social media. Social media actively encourages the sharing of video content, and they make it easy to do. 

People are most likely to share video content that evokes emotion, so keep this in mind. 

7. Videos Are Great for Paid Ads

Along with the organic benefits of videos, they’re also ideal for paid ads. The click-through rate of video ads is the highest of all the other digital ad formats. 

They work well across all social media platforms, and research shows that the first 10 seconds are where you’re going to get the highest recall rates. 

8. There’s a Lot of Flexibility In How You Use Video

As a marketer, you have so many options available as far as how you’ll use video content, so you’re going to be able to find something that’s in line with your goals. 

For example, you can use Instagram to post stories that will disappear after a certain amount of time. These are easy to make, and they speak directly to your targeted audience. 

Live video creates a unique personal connection, and webinars are a way to go more in-depth on a topic that your customers are interested in. 

9. It’s An Excellent Way To Build Trust

The best way to explain this is by example. Let’s say you’re a financial advisor who wants to help people plan for their retirement. You could write thousands of words on your website about the strategies you use and the investments you recommend, or you could make a short video that would likely be more effective. Because we’re visual creatures, seeing something is easier than reading about it. A video that demonstrates your expertise and trustworthiness can go a long way toward helping people understand they can trust you with their future.

10. Video Drives Viewership of Other Marketing Channels

When you include video in your marketing, it can drive the viewership of other channels like your website, blog, email marketing, and even your social media posts. This means that investing in video production can have a large return on investment for your business. It can help you get more out of the other channels you’re using for marketing, which can help you get a better return on that investment.

11. The cost of video production has dropped significantly

Video production is more affordable than ever. The technology that’s available for people creating videos has gotten more sophisticated, cheaper, and easier to use. Also, the costs of hiring actors and crew members have gone down. If you’re working with a reputable video production company, you can get a good-quality video for less than $1,000, which is a fraction of what it would have cost five or 10 years ago. This means that it’s easier to justify the investment in video production. Plus, you can even create videos in-house using the myriad of video editors available both online and for desktop.

12. Video Content Is Everywhere 

You might think that your industry is immune to trends, but odds are that video content is everywhere in your industry. If you search for your product or service, you’ll see videos related to it. You’ll find articles with videos embedded in them. You’ll see videos on social media. Likely, you’ll even find videos in your email marketing. With so much video already out there, you have to wonder if there’s a way to cut through the noise. Video is one way to do that. It’s a visual format that’s more likely to be shared and consumed than other types of content. Data suggests that on average, video content gets 2 times more shares than text-based content. That means that the more videos you have out there, the more likely people are to see your brand and click through to your content.

Also, social media is one way that people consume content, but now there are also apps like Netflix that allow you to watch videos on your phone. YouTube, one of the most popular video platforms, has 1 billion users every month. Your audience might not be watching videos on YouTube, but they are almost certainly consuming content through video in one form or another.


Video is an excellent way to build trust with your audience and increase the viewership of other marketing channels, and it’s everywhere, so it definitely makes sense to incorporate video into your marketing strategy if you are not already doing it. 


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