Online footfall refers to the people who visit a website. It is measured in terms of number of visits, which are also known as "sessions," which is one way to determine an online business's ability to draw customers.
If you are wondering how to boost online footfall, one method is to rank high on search engines. A well-versed digital marketing strategy will help your company to achieve this objective. This process of improving the ranking of a website is known as Search Engine Optimization (SEO), which you may have heard about.
Generally, SEO consists of several strategies, tactics, and practices that enable websites to achieve a range of objectives, including brand recognition, traffic, and lead conversions. This article will discuss the strategies your business can take to improve your online footfall and eventually sales. People are searching for goods and services, and they will visit your website if it is visible to them.
The following strategies can also help increase customer traffic and, in turn, improved sales:
Backlinks are incredibly beneficial to SEO because they enable search engines to determine the authenticity of a website's content. When a website grows in popularity, as a result of backlinks, search engines conclude that it contains valuable content worthy of high rankings in the SERPs. Connecting with a backlink building agency for small businesses is an effective and budget-friendly method of improving a website's ranking and getting more traffic.
2. Website Performance and Interface
Any website's success depends on its ability to load quickly and the kind of user experience it offers. The longer it takes for a website to load, the more likely users are to abandon it.
User experience is also influenced by page speed. Pages that take longer to load have a higher bounce rate and a shorter average time on screen. On the other hand, a higher page speed offers a better user experience, increasing page views, and conversions while decreasing the bounce rate. Check your site with a platform like Google PageSpeed Insights to get the point of reference. Look for the triggers and make the necessary changes. For example;
- Remove needless redirects as they increase the lag on the site.
- Check your image file size. Large image files or a large number of images will significantly increase the time it takes for your website to load. Check that all of the files are appropriately resized and compressed.
- Website responsiveness is a priority since Google implies that it is essential. If the website looks great on a laptop, make sure it looks just as impressive on a mobile device to drive more traffic and turn it into a lead.
3. Collect Email Addresses
Email marketing is one of the essential parts of digital marketing. By developing strategies to reach out to customers through email, you open the door to invite them to your website directly. One of the most compelling ways to get a hold of your target audience's email addresses is to offer them something that adds value.
As a digital marketer, you must constantly innovate to improve the conversion rate while collecting email addresses. If your opt-in opportunity isn't attracting enough sign-ups, it's time to revise it. Holding a contest that people can join by signing up for your email list is a perfect way to maximize your conversion rate.
4. Paid Ads
Organic traffic can take weeks or months to generate while paying an advertiser can cause an instantaneous traffic stream. Banner advertisements have a notoriously poor return rate, and the majority of users click on them by mistake. Facebook ads are the perfect way for small companies to get a quick return on investment.
With a paid Google Ad, the website appears at the top of search results for a particular keyword. It is a distinctive approach for growing website traffic. Going for branded keywords is an excellent way to increase the company's standing in the SERPs.
Upselling is a promotional strategy in which you give your buyers the option to upgrade their products. The intention is to get the consumer to invest more money than they expect. Upselling is all about delivering items that add value and make the customer's life simpler. Thus by this strategy, your website can secure organic visitors and, in turn, conversions.
6. Benefit from Analytics
Google Analytics is an invaluable service that you can use daily. It is used to map links for marketing promotions, website analytics, profiles, famous websites, and other purposes.
To view keyword rankings, clicks, and impressions for your website, use SEO reports in Google Analytics. Order the keyword list by the number of prints and search for keywords with the most impressions. These are keywords for which you are now ranked well on Google. Keep the website and post titles under 55 characters to increase the click-through rate (CTR) for these keywords.
7. Enticing Call-To-Action
Calls-to-action or CTA is a part of a marketing strategy to get your target market to respond by taking action. A CTA aims to encourage a visitor to perform a specific action immediately. It's generally used at the end to let potential clients know what to do next if they're interested in what you offer. Some common examples of CTA are "Buy Now!" and "Register Today!"
The most crucial perspective of your marketing strategy is your call to action (CTA). When visitors leave shopping carts before checking out or don't subscribe to your email, or you may find that your leads aren't taking the next step. It is where the proper deployment of the call-to-action button comes in handy.
To optimize your website for high rankings, it takes time, knowledge of SEO, and practical implementation. The more you get on top of the search engine result page, the more visits and clicks your blog can get. If you're on a tight budget, SEO tactics such as backlinking, CTAs, and site performance are a brilliant way to get organic traffic to your website.