Is your business up and running on digital forums? Nowadays, you can find plenty of people buying and selling online. From furniture, books, shoes, to clothes – you can get everything delivered at your doorsteps. However, this also means that competition intensifies in the digital landscape since people have many substitutes available. So, the question is, how do you captivate audiences? Well, having an aesthetically appealing digital storefront in the shape of a website can come in handy.
Besides talking about your products and services, you have to invest in web design. Remember, your website is the primary face of your digital brand. Therefore, its design plays a vital role in how visitors perceive your business and experience the site. You have to add creative and attractive images that deliver your brand message properly. Likewise, use appealing and simplistic web design themes to offer visitors a seamless shopping experience.
Thus, give your website a makeover or create a new one. In case you don’t know much about this, have a look below. Here are seven creative web design ideas that will capture audiences’ attention.
1. Leverage Content Smartly
Usually, websites only talk about the products and services they offer. Adding product listings is essential, but you have to adopt a customer-oriented approach. You have to communicate how your offerings provide value to customers. Once you create high-quality content for customers, make sure people notice it. Perhaps, you can build your website around pieces of content so that people can resonate with it.
For instance, if you run a corporate webpage, only add relevant information on the site, such as clients or shareholder details. Apart from that, publish your annual report. You can look for an annual report design that aligns with the web design. It will ensure the content on the webpage doesn’t look cluttered and provides value to the visitors. However, if you have a retail business, divide content into different product categories. You can even create content hubs to put valuable content at the front and center.
2. Keep it Bright and Bold
Most brands want to keep a minimalist design, but a burst of colors can better represent your brand’s personality. It would give artsy and playful vibes while contributing towards the web design. Therefore, stop limiting yourself to the standard color scheme and opt for something bold. However, that doesn’t mean you have to pick red and orange colors. Instead, you have to choose your logo colors wisely that align with the brand’s theme and make your webpage look vibrant.
Moreover, you can even play with pastel hues. For example, if your logo has different shades of blues and pinks, you can use the same colors on the webpage. In addition to improving brand recognition, a theme of pastel colors will look great on the website.
3. Create an Attractive CTA
The purpose of web design is to provide a visually appealing shopping experience. But the web design must communicate what the brand is about and what makes it unique. For this, you have to ensure the web design nestles around your primary positioning. Hence, anyone who comes to your website will learn what makes your brand unique within seconds. In simple words, you have to put out your unique selling proposition (USP) with a call-to-action button. However, you don’t have to force the visitor to respond to the CTA and give them an option to move forward without signing up. Sometimes, people want to scroll through the entire webpage to make up their minds.
4. Add High-Quality Images
There is a general perception that product images can’t be appealing or exciting. Most brands use white backgrounds for the pictures and upload conventional photos. In reality, you can make these images beautiful. You can position your products in visually aesthetic and creative ways. If you are selling sports shoes, you can place them between tennis balls on the grass. These colorful backgrounds improve the website’s visual appeal.
In addition, creative images can serve as great backgrounds for your homepage. It will communicate about the purpose of your products, offering value to the customers. Besides this, you can even ask people to model your offerings. When people see someone else wearing the product, they get better ideas on how to style it.
5. Utilize Gamification
Believe it or not, adding gamification to the web design can be an innovative way to engage your visitors. It is more like a reward-based system where brands reward people in exchange for their actions. For instance, you can create a loyalty program that gives points on every purchase. Once customers have sufficient points, they can exchange them for a free product, voucher, or discount. It encourages people to make a purchase, driving the actions a brand wants from its customer. Remember to create a simplistic gamification model so that people understand it correctly.
6. Add Illustrations and Graphics
Many people try to create an interactive webpage, but that won’t work for every brand. Hence, you can add illustrations to make sure your brand shows a unique brand personality. You have to develop original illustrations and graphics for the website content. However, instead of choosing anything random, use images that are in the same style and color scheme across the website. It will tie all web pages together visually, reflecting your brand personality.
Above all, you have to ensure the illustrations are relevant to the content on-page. It should contribute towards the understanding of the content; otherwise, people will get confused. Also, the pictures have to fit in with the visuals of the site. It shouldn’t be overlapping the content or other graphics to keep the web design intact.
7. Provide a Unique Navigation
These days, people crave extraordinary experiences. They want brands to entertain them with new designs, offers, and website designs. So, why not make your navigation fun? You can design your website to provide every visitor a different shopping experience. You can let them pick the version of the webpage they wish to see. Firstly, allow them to choose a persona they want to see on the website. Perhaps, they can opt for the dark mode or choose the more playful option. Next up, ask them about product alignment. Using innovative ways to introduce your brand can go a long way in creating a stellar brand identity.
In today’s digital sphere, web design can make or break your brand. Therefore, pick a catchy theme and balance it with creativity. Likewise, play with navigation and illustrations to improve the visual appeal. You can also utilize gamification or add high-quality images to captivate audiences. However, you have to ensure none of these features come at the expense of extended loading speed or a confusing interface.