Top 11 Email Marketing Tools to Boost the ROI of Your Campaigns

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Email marketing has been one of the most effective and affordable online marketing strategies that drive ROI.

The latest report even shows that there are over 4 billion email users worldwide and this figure is predicted to grow at around 100 million more each year. That is too big of an opportunity for any marketer to miss.

But to truly harness the power of email marketing, it is crucial to use the right tools that will help simplify the process of creating a great-looking email and take your campaign to the next level. These tools don’t even have to be expensive!

In this article, we’ll go over the top 10 email marketing tools that will help boost the ROI of your campaigns.

11 Best Email Marketing Tools to Boost the ROI of Your Campaigns

1. List Builder 

SUMO’s email capture tool helps users build their mailing lists by capturing engaged visitors before they leave the page. With a promise of helping you grow your subscribers, the List Builder utilizes pop-ups that are triggered by timers and clicks.

This tool also contains features that can be customized based on your business or brand.

2. Campaign Monitor

Another powerful email marketing tool, especially for email automation, is Campaign Monitor. It has an easy-to-use drag-and-drop email builder. They also have professionally designed templates that you can use to easily executive email campaigns.

With this tool, you can even schedule the sending of your emails and keep your subscribers engaged. You may also use the behavioral data to tailor your campaigns to your audience that is aligned with their likes and interests.

As a result, it can help you avoid the spam folder and build relationships with your customers. Lastly, you’ll have an analytics suite to help you track the performance of your email campaigns.

3. HubSpot Email Marketing Tool

If you’re looking for an email marketing tool that is easy to use, then HubSpot should be on your list. This email marketing tool has all the integrations and features you need for sales, content management, marketing, and customer service.

Some of its standout features are an easy-to-use template builder, customizable goal-based templates, audience segmentation, and A/B testing.

This tool is also powered by HubSpot CRM, which ensures that the data you are using to craft your email is accurate.

4. Sendinblue

With a promise of helping you work smart, not hard, the Sendinblue allows users to set up the design, engagement, as well as deliverability of your transactional emails. It also allows segmentation so you get more engagement with your email messages.

Plus, you can launch Facebook ads right from your account so you can reach new audiences or retarget contacts based on your list. They also have signup forms that you can integrate with your website.

5. InboxAlly

InboxAlly is a great email deliverability tool that will help you repair or increase deliverability on any domain. You can also create multiple sender profiles with this tool to accommodate all your IPs/domains.

To help users on their path towards 100% deliverability, InBoxAlly can help users warm up their IP address or domain, get a reputation boost, and fix the deliverability of self-hosted email platforms whose footprint has been affected by spammers.

6. Benchmark Email

Another powerful email marketing tool, Benchmark Email allows users to design responsive emails. You won’t even have to worry whether the content that you create from this platform will look good when viewed on different devices.

The email editor moreover allows you to add stickers, text, and effects so you can effectively send your message across. There’s even plenty of pre-designed templates that are based on occasion, type, and industry.

And if you are HTML savvy, you can build your email campaign from scratch through Benchmark Email’s code editor. The dual feature allows you to see your email design while you are editing it. This feature alone simplifies the whole process of email creation.

7. MailChimp

MailChimp is an easy-to-use marketing platform. It is a cloud-based email marketing tool that allows you to easily design, execute, track, and analyze email marketing campaigns.

You can also automatically welcome, follow-up, and re-engage with your contacts using this tool. Some of its great features are spam filter diagnostics, segmentation of list by time zone, autoresponders, integrated marketing CRM, tools for social networking integration, and integration with more than 300 apps. 

Building emails, landing pages, postcards, landing pages, and more in one place with MailChimp! A caveat, though, is that this platform supports only paid plans.

8. ActiveCampaign

With a promise of helping you drive growth, the ActiveCampaign email marketing tool can help marketers turn their leads into customers and even repeat customers.

It helps you with email automation and so much more!  For instance, it has advanced segmentation features, the drag-and-drop campaign builder, drip campaigns, autoresponders, dynamic and personalized content, and automated workflows.

You will also like that they offer their tool at affordable rates. A disadvantage, however, is that they have restricted reporting options.

9. Moosend

And speaking of affordable email marketing software this 2021, the Moosend should be on your list. With it, you’ll have access to easy-to-customize templates or use one from its template library.

You can even pay either by the number of emails sent or the number of subscribers. Some top features of Moosend apart from the email automation templates are the drag and drop automation editor, advanced reporting, website, and user tracking.

10. EmailOctopus

Last but not least is the EmailOctopus. Although the free plan of this simple email marketing tool doesn't offer as many features compared to other free email marketing tools, it still allows you to send more emails every month than most other platforms.

This makes it an ideal solution for entrepreneurs representing other brands or small agencies. You can even integrate this tool with third-party apps, such as Zapier, WordPress, and MailOptin.

11. Newoldstamp

Speaking about email signature solutions, Newoldstamp is the first one that comes to mind. This is a powerful email signature generator that aims to help businesses boost their KPIs and take advantage of the extra features, such as built-in analytics.

Newoldstamp helps standardize email signatures across the whole company and turn business correspondence into an effective marketing channel. 

You can drive additional traffic to your website or landing page, upsell products and announce online and offline events by adding clickable links, beautiful banners with CTAs, and interactive buttons to your email signature.

Wow Your Subscribers Today

We hope that you can pick one or some of these email marketing tools so you can surprise your subscribers with strikingly relevant emails: those that they want to read. And as a result, your open and click-through rates will also improve.


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