Top 12 Email Marketing Tools to Boost the ROI of Your Campaigns

Email inbox

Email marketing has been one of the most effective and affordable online marketing strategies that drive ROI.

The latest report even shows that there are over 4 billion email users worldwide and this figure is predicted to grow at around 100 million more each year. That is too big of an opportunity for any marketer to miss.

But to truly harness the power of email marketing, it is crucial to use the right tools that will help simplify the process of creating a great-looking email and take your campaign to the next level. These tools don’t even have to be expensive! 

In this article, we’ll go over the top 10 email marketing tools that will help boost the ROI of your campaigns.

11 Best Email Marketing Tools to Boost the ROI of Your Campaigns

1. List Builder 

SUMO’s email capture tool helps users build their mailing lists by capturing engaged visitors before they leave the page. With a promise of helping you grow your subscribers, the List Builder utilizes pop-ups that are triggered by timers and clicks.

This tool also contains features that can be customized based on your business or brand.

2. NotifyVisitors

NotifyVisitors is an email marketing tool that can take your email campaigns to the next level. With its easy-to-use, drag and drop email editor, you can create highly engaging email campaigns quickly and without any coding knowledge.

 Its advanced features such as email automation, personalized email campaigns, beautiful email templates and segmentation capabilities enable you to easily customize emails for different customer segments, measure the performance of your email campaigns in real time and run A/B tests to optimize results. 

NotifyVisitors is an excellent choice for anyone looking to get the most out of their email marketing efforts.

3. Omnisend

Omnisend is a powerful but easy-to-use email & SMS marketing platform that’s dedicated for ecommerce. You can easily design, edit, send and track your email and SMS marketing campaigns. It has a polished drag-and-drop email builder that makes it easy to build newsletters and other emails according to your design. You can also send campaigns based on your subscribers’ timezones.

Even better, its abundant automation features means that you only need to build your email & SMS campaigns once, and set up the rules (there are many pre-built rules already available), and you can communicate with your customers and generate sales automatically.

Other important features include segmentation, which allows for hyper-targeting smaller groups of subscribers, as well as various pop ups that help you collect your subscribers or turn website visitors into buyers.

There’s a great free plan available, which includes all the listed features, plus paid plans starting at $16/month.

4. Sendinblue

With a promise of helping you work smart, not hard, the Sendinblue allows users to set up the design, engagement, as well as deliverability of your transactional emails. It also allows segmentation so you get more engagement with your email messages.

Plus, you can launch Facebook ads right from your account so you can reach new audiences or retarget contacts based on your list. They also have signup forms that you can integrate with your website.

5. Hunter

Hunter is a powerful tool for professionals doing cold outreach. Email deliverability is a hot topic nowadays as more emails miss the inboxes of intended recipients. Hunter helps you find the right email addresses and verifies their validity so you can ensure the recipients get your emails. 

Hunter also includes Campaigns, a complete solution for cold email outreach. With Campaigns, you can quickly add your prospects, write personalized emails, and automate the whole outreach process. You can also add follow-up emails and track your campaigns, which gives you detailed insights on performance and further ideas of what you can improve. 

For companies handling large email lists, Hunter Bulks enables .CSV importing so you can verify emails from large lists in minutes, with the automated process saving your team a lot of time. Another useful feature is Domain Search, which helps you uncover all the email addresses associated with a specific domain.

6. Benchmark Email

Another powerful email marketing tool, Benchmark Email allows users to design responsive emails. You won’t even have to worry whether the content that you create from this platform will look good when viewed on different devices.

The email editor moreover allows you to add stickers, text, and effects so you can effectively send your message across. There’s even plenty of pre-designed templates that are based on occasion, type, and industry.

And if you are HTML savvy, you can build your email campaign from scratch through Benchmark Email’s code editor. The dual feature allows you to see your email design while you are editing it. This feature alone simplifies the whole process of email creation.

7. MailChimp

MailChimp is an easy-to-use marketing platform. It is a cloud-based email marketing tool that allows you to easily design, execute, track, and analyze email marketing campaigns.

You can also automatically welcome, follow-up, and re-engage with your contacts using this tool. Some of its great features are spam filter diagnostics, segmentation of list by time zone, autoresponders, integrated marketing CRM, tools for social networking integration, and integration with more than 300 apps. 

Building emails, landing pages, postcards, landing pages, and more in one place with MailChimp! A caveat, though, is that this platform supports only paid plans.

8. ActiveCampaign

With a promise of helping you drive growth, the ActiveCampaign email marketing tool can help marketers turn their leads into customers and even repeat customers.

It helps you with email automation and so much more!  For instance, it has advanced segmentation features, the drag-and-drop campaign builder, drip campaigns, autoresponders, dynamic and personalized content, and automated workflows.

You will also like that they offer their tool at affordable rates. A disadvantage, however, is that they have restricted reporting options.

9. Moosend

And speaking of affordable email marketing software this 2021, the Moosend should be on your list. With it, you’ll have access to easy-to-customize templates or use one from its template library.

You can even pay either by the number of emails sent or the number of subscribers. Some top features of Moosend apart from the email automation templates are the drag and drop automation editor, advanced reporting, website, and user tracking.

10. EmailOctopus

Last but not least is the EmailOctopus. Although the free plan of this simple email marketing tool doesn't offer as many features compared to other free email marketing tools, it still allows you to send more emails every month than most other platforms.

This makes it an ideal solution for entrepreneurs representing other brands or small agencies. You can even integrate this tool with third-party apps, such as Zapier, WordPress, and MailOptin.

11. Newoldstamp

Speaking about email signature solutions, Newoldstamp is the first one that comes to mind. This is a powerful email signature generator that aims to help businesses boost their KPIs and take advantage of the extra features, such as built-in analytics.

Newoldstamp helps standardize email signatures across the whole company and turn business correspondence into an effective marketing channel. 

You can drive additional traffic to your website or landing page, upsell products and announce online and offline events by adding clickable links, beautiful banners with CTAs, and interactive buttons to your email signature.

12. Campaign Monitor

Another powerful email marketing tool, especially for email automation, is Campaign Monitor. It has an easy-to-use drag-and-drop email builder. They also have professionally designed templates that you can use to easily executive email campaigns.

With this tool, you can even schedule the sending of your emails and keep your subscribers engaged. You may also use the behavioral data to tailor your campaigns to your audience that is aligned with their likes and interests.

As a result, it can help you avoid the spam folder and build relationships with your customers. Lastly, you’ll have an analytics suite to help you track the performance of your email campaigns.

Email List Verification

If you already have an email list then it is important that you verify and validate the list so you get a lower bounce rate. There are many free as well as paid tools that can help you do that. Here's a great list of bulk email verification services that you can check out.

Wow Your Subscribers Today

We hope that you can pick one or some of these email marketing tools so you can surprise your subscribers with strikingly relevant emails: those that they want to read. And as a result, your open and click-through rates will also improve.


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.