How to Get Started with Creative Writing in 2022?

Creative writing

Away Travel, a high-quality luggage brand, knows the art of creative writing very well. Their content is focused on enabling travelers to find travel inspiration. They publish a digital travel and lifestyle magazine called ‘Here’, featuring city guides, photo feeds, travel journals, and interesting travel tips. Each piece of content is a storytelling masterpiece in itself. It is an example of subtle and indirect selling through creative content at its best!

Creative writing is a content strategy that most brands and marketers leverage to their advantage. 

What is Creative Writing?

Creative writing is emotional expression through words in an artistic way. It can be quirky, casual, or factual, but it should invoke sentiments in the readers or target audience. The writing should be fresh, captivating, and innovative to capture their interest. It should spark their imagination.

There are different types of creative writing, from poetry, fiction, and plays to songs, movie or television scripts, and memoirs. However, when it comes to digital marketing, creative writing primarily refers to copywriting and storytelling. You can use text-based and audio-visual formats for creative writing.

How to Write Creative Content?

Here are five useful creative writing tips.

1. Define Brand’s Personality

A brand personality is more than a name, logo, color, or tagline. It is the set of emotional, behavioral, and intellectual patterns of an organization. It gives a human touch to the brand.

What does the brand stand for? What are the values associated with it? What is its core philosophy? What kind of human characteristics does the brand portray? What kind of emotional response or reaction does it elicit from the target audience?

The answers to these questions will help you talk about the brand effectively through creative writing.

Take the example of the energy drink Red Bull. It has a cool, vivacious, hip, exciting, courageous, outgoing, and rebellious brand personality. It always stays true to its core philosophy, ‘giving wings to people and ideas’. This personality is reflected in its creative content, be it awesome blogs, impactful videos, or colossal hype-generating stunts. 

2. Build Emotional Connect with Storytelling

Emotional connect is all about triggering a sentimental response in the target audience to get the desired action. A study conducted by the UK-based Institute of Practitioners in Advertising revealed that advertising campaigns with purely emotional content performed twice better than those with rational content. Another study published in Harvard Business Review showed that customers who are emotionally connected to a brand are 52% more valuable than highly satisfied customers.

Emotional connect is closely related to brand storytelling. Brand storytelling isn’t just a simple tale or narrative. Rather, it is an elaborate approach to tell why the brand exists and motivate the target audience to build a personal connection. According to research by Headstream, if people love a brand story, 55% are more likely to buy the product in the future, while 15% will buy the product immediately, and 44% will share the story.

World Wide Fund’s creative content always represents a hard-hitting emotional message by creating stories about endangered animals and their correlation to the entire living ecosystem.

There is no doubt that emotional connect and storytelling are a potent combination as far as creative writing tips and techniques are concerned. If you are struggling with writing emotional content, you can take the help of the Instoried. It is an AI-powered assistant which examines your text content for emotional engagement. It also gives smart recommendations on optimizing your content with the right emotions and creating stories that matter.

3. Make Content Interactive 

Why limit your creativity to just blogs or articles? These days, digital media gives a plethora of interactive audio-visual options to explore as creative writing. Such content is quick to scan through the eyes and engage the target audience better.

Some of the formats of creative writing you can use are:

  • Images
  • Videos
  • Quizzes
  • Memes
  • Polls
  • Webinars
  • Infographics
  • Image sliders
  • Calculators and tools
  • Surveys

Buzzfeed, the news and entertainment company, is a pro when it comes to interactive creative content. It uses quizzes as its main creative writing category. It even has quiz-based newsletters to which the target audience can subscribe!

4. Say More in Less

Unless you are writing a novel, play, or movie script, creative writing usually takes short-form content in digital marketing. This is usually because people have a short attention span. They want information at their fingertips. So, you should have the creativity to send across the message with fewer words, albeit in an impactful manner.

The creative trending one-liners of Amul, the popular Indian dairy cooperative society, are an inspiration for every creative writer. It is amazing how they get their cartoons and creative content right every single time.

5. Read Good Writing

It is said that a good reader makes a good writer. 

If you are a voracious reader, well and good. But, if you are not, it would be a good idea to develop a reading habit. This is because creative writing calls for inspiration from different sources. Reading also makes you empathetic because you can step into their shoes and understand their feelings. You can incorporate these feelings into your creative writing. Needless to say, reading also expands your knowledge and increases your vocabulary. 

You can make yourself familiar with the creative writing of authors and experts. Read short stories, fiction, poetry, or anything that inspires you to think creatively.

6. Get Acquainted With Literary Devices

Using literary devices can greatly elevate the creative level of your writing. This practice requires you to dig deep into the imaginative layers of your mind and allows you to convey your message meaningfully. 
With literary devices, there’s no limit to creativity as they provide an extensive creative freedom which if used smartly,  can generate impactful pieces of writing. You can start practicing with metaphors, similes, imagery and soon you’ll experience your creativity getting unleashed. 

7. Make Instoried Your Writing Partner


It’s rightly said that little things can make a huge difference. 

If you’re reading this blog right now, you obviously are looking for tips and inspiration to enhance your writing. Often, it’s the little elements like the right set of words, phrases and emotions that take your writing from average to exceptional. With the help of Instoried, you can inculcate all the right elements missing in your writing. 

From analyzing the quality of your content to suggesting real-time recommendations of words and phrases, Instoried helps you at every step of your writing journey to produce a unique piece of content. 

8. Discover Your Own Writing Style

Writing or journaling consistently can help bring out a writing style that’s unique to your personality. There’s no shortage of good writers out there but what differentiates one author from another is how they use their strengths to produce a distinct piece of writing. 

Start scrutinizing everything that you write and identify your strengths and weaknesses. Be in conjunction with the kind of narratives you like to use and what the audience prefers. This can help you fine-tune your writing significantly.

9. Challenge Yourself With Writing Exercises

When it comes to writing content that blows the audience's minds, you have to put in a considerable amount of devotion to make it come true. From writing crisp headlines to CTA, every little element of writing requires a unique thought process. 

Practicing with writing exercises can shape you to produce every element of content accurately.  When the flow of the written content is smooth and effortless, the audience tends to get hooked. 


Creative writing requires you to present information or give a message to the target audience in the most imaginative way. You have to think outside the box. You can use any genre or style as long as it resonates with the target audience. The creative writing tips discussed above should help you get started effortlessly.


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