Top 9 Easy Opportunities to Raise Brand Awareness

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Imagine someone asking you for a beauty product recommendation or which gaming mouse is the best. The odds are that even if you are not someone well-versed in such subjects, you will still come up with an answer. And the answer is likely to be related to you knowing about a specific brand rather than having tried this brand's products yourself.

Brand awareness is about recognizing a name. The more people know about a brand's name and its logo or products; the more successful the brand will be.

Understanding that brand awareness is about exposure, it becomes clear that you need to reach as many people as you can. The question is what methods you can utilize to improve brand awareness.

Opportunity #1 – Live events

A live event can be an excellent opportunity to raise brand awareness. You might be thinking that such events are good for networking. Meeting new people obviously has its perks, but as far as brand awareness goes, you need to make the most out of an opportunity if it presents itself.

One of the best examples is to give away free stuff. Consider political campaigns during which politicians give away pens, notebooks, t-shirts, calendars, and other knick-knacks. They are also trying to raise their "brand" by doing these giveaways.

Designing and selling jackets, t-shirts, hoodies, and other merchandise can be a profitable business idea, but you can also use the merch to promote your brand. Give the merchandise away or wear it yourself and walk around to let people notice what you are wearing. Ideally, the whole thing should snowball as you give away more stuff and have people wear it.

Opportunity #2 – Social media

As we already mentioned, giveaways during live events are great for raising brand awareness. It just so happens that social media giveaways also work. Inviting interested people to participate by sharing the giveaway post also means that the giveaway reaches more social media users.

Besides giveaways, social media presents you with an opportunity to work with influencers. Influencer marketing is arguably one of the best methods to raise brand awareness.

These days, people prefer to listen to personalities that they find relatable on the internet. Influencer follower numbers range from thousands to millions.

As a brand, you want to find an influencer that has the same or similar demographic. A promotional campaign or even a single post can make a world of difference for your brand.

Also, note that you do not have to stick entirely to A-tier celebrities. Micro-influencers who do not have massive follower numbers still offer great value thanks to their high engagement rates and loyal audiences.

Opportunity #3 – Guest blogging

Publishing a guest post on a relevant website has multiple benefits. For one, people who read the article become familiar with your brand. Secondly, a backlink also helps with SEO efforts. Not to mention that there will be those who click on the link and get redirected to a landing page, which is your brand's website.

Unless you operate in a very narrow niche, finding enough websites to guest post on should not be an issue. However, do not jump at every website that seems somewhat acceptable. Pick and choose only the good ones because you want to have your brand present on reputable sites rather than spammy websites that not just look poorly designed but also publish spammy content.

Depending on the website, you might be asked to write an article specifically reviewing your brand. In other cases, it could be a general piece of content that covers a specific topic, which means that you will need to come up with a creative way to insert your link.

Brands should have established writers who can produce high-quality content on a regular basis, particularly if guest posting is one of the cornerstones of their marketing strategy, including raising brand awareness.

Opportunity #4 - Podcasts

Some brands go as far as starting their own podcasts. Considering how popular podcasts are these days, such an approach is understandable. For some listeners, it is a form of entertainment. For others, it is educational content. 

That comes down to what type of podcast we are talking about, but as a brand trying to improve its presence, you will likely focus on covering various industry-related topics. 

For instance, if your brand is in the health and fitness niche, selling workout programs or supplements, a podcast could revolve around offering various tips on how to stay healthy and fit. 

Besides starting your own podcast, you should also look for opportunities to become a guest on other podcasts relevant to your brand. Advertising yourself to listeners who might be interested in your goods or services is an excellent way to raise brand awareness.

Opportunity #5 - Run a contest or giveaway

A giveaway is an amazing way to acquire new customers. It is an excellent tool for increasing brand awareness when done well. Imagine having thousands of new subscribers who are likely to purchase from you in the future and also feel grateful towards you. Such customers can become your loyal brand evangelists. 

By advertising your contest or giveaway on social media, you can greatly increase the odds of gaining new customers and brand awareness. 

Opportunity #6 - Make a game or Android app

Mobile games are a great way to reach new customers, especially if you have a target group of young people who are still discovering your brand. The younger generation is more likely to try out new brands that they discover in a game app or virtual world. Android apps or games developed in-house by your brand can provide an excellent opportunity to immediately establish brand awareness among new audiences. It is possible to do so without spending a fortune. In fact, you can hire a company to develop an Android app for your brand for as low as $5000.

Opportunity #7 - Bloggers, influencers and SMM

If you have a marketing budget, you can consider hiring bloggers or influencers who are relevant to your industry. In exchange for receiving free products from your brand, these people will write about them on their own blog or social media accounts. This can help you reach a large number of people who otherwise might not have been aware of your brand. 

Opportunity #8 - Video advertising

Some marketing experts claim that video advertising is a must-do in the marketing strategy of any new brand. If your budget is sufficient and you have enough time, you can create a series of videos that showcase your brand. You can either create videos for your own website or for YouTube. If you want to post your video on YouTube, you first need to create an account and then submit your video for review. Keep in mind that your video will be placed near other sponsored videos. You may want to review other sponsored videos before deciding on what your video should be about.

Opportunity #9 - Have a blog or newsletter

Having a regular blog or newsletter can help you increase brand awareness. It can also help you generate leads for your business. There are several paid blogging platforms where you can start blogging right away. There are also free blogging platforms such as Medium where you can publish your content. No matter which blogging platform you decide on, remember that becoming successful takes time and effort. If you want to acquire brand awareness with a newsletter, you can do so even if you do not have an established blog. Many email marketing platforms, such as Mailchimp, allow you to send newsletters to subscribers who give you their email address.

Conclusion

A brand's value is more than just its logo or type of product. It also includes how visible it is in the minds of customers. Brand awareness is about people recognizing a name. The more people know about a brand's name and its products, the more successful the brand will be. Marketers can increase brand awareness by running a contest or giveaway, making a game or Android app, hiring bloggers and influencers, and having a blog or newsletter.

 
 
 
 

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