5 Key Principles of Designing Visually Appealing Websites

Web design


As technology develops more and more, many opportunities have been created. Along with the birth of social media, new marketing and advertising techniques have emerged. At the same time, a lot of websites have appeared in the last few years, but not only.

People and businesses have understood that having a solid online presence could bring more customers and increase brand awareness. But the online world is crammed with lots of websites. Anything you will search for on Google or Ecosia, the results will contain thousands of websites. So, you need to find ways to catch the visitors' attention.

No matter if you are trying to sell some products or educate them on a particular topic, you need a visually appealing website. Web design is an essential niche of the web development domain and one that can make your website successful.

Wondering how to design a good website? Or how a successful design for a business website looks like? Continue reading to find out 5 key principles of designing visually appealing websites.

1. The Purpose of Your Website

Website purpose

The first key principle is about the purpose of your website. This is deeply intertwined with the design of your website. Your website can have many meanings. You can try to sell products or services. You can use it to build your reputation and increase your brand awareness.

A website can be used to generate leads too or share tips and tricks or educate the audience. Depending on the goals you want to achieve with your website, you can choose design elements. Deciding on the website's purpose will help you create a visually appealing website and choose a style. 

2. Keep It Simple and Balanced

Many design tips make web design more eye-candy. And keeping your website simple and balanced is one of them. Many people fall into the trap of choosing complex structures in an attempt to catch the attention of the visitors. But the more design elements you have crammed on your website’s pages, the more difficult it will be to navigate it.

Fortunately, if you work with a professional website developer, you need not worry about this. You can go through their website portfolio to learn about the different types of websites they have designed and instruct them to create the one that suits your taste and style. Perhaps we can say that with professional help, you can enjoy a website that’s designed to last!

Keep in mind that whatever the purpose of your website, you do not want visitors to leave it and never return to it. You want them to spend as much time as possible visiting your website, reading your blog posts, or buying products. This fundamental principle should be applied to web grids and fonts. You can find many font examples online, some of which are premium fonts and others that are free. If you are looking for free fonts you can check out Creative Fabrica for awesome free fonts! Choose fonts that are easy to read. It is therefore vital to keep the design balanced and straightforward. You can use asymmetry to draw attention to specific elements and have a clean design. 

3. Left vs. Right

Page layout

The third key principle is an exciting one. The latest studies and surveys by Nielsen Norman Group showed something curious essential for web design. People read a webpage from left to right. The shape of their reading takes the form of an F. This might be due to Google using this principle in its design. The results will be shown as a list on the left side when you search for something. The right side is usually reserved for sneak peeks or short profiles.

You may feel that this is not connected to your website's purpose. But this study comes with a conclusion. The most important elements or messages you want to send using your website should be in the left part of the page. Like this, you can be confident that visitors will read or see it.

4. High-Quality Visuals

To catch the visitors' attention and convince them to spend more time navigating on your website, you must use high-quality visuals. Photos, videos, infographics, or any other type of visual element should be of high quality.

No one likes to see pixelated pictures on a website that sells products or ideas. You want to convince your visitors of something, and you need to use the best visuals out there. This will make your website more eye-candy and will send the message that you are a trustworthy and professional entity. 

5. Use Grids

Grid layout

Designing a visually appealing website is challenging, especially if you want to do it from scratch. However, some tricks could help you achieve this success with less effort. Many tools help you design your website in no time, such as WordPress. You can find a lot of templates you can later personalize and create an eye-candy website.

However, if you do not want to use templates, you can use grids. It’s way easier to arrange some grids depending on the content and create your own template. Either your option, you should know that these help you have a balanced, clean, and smooth design.

Final Thoughts

Thousands of websites get invented every day. The competition for catching the visitors' attention and turning them into loyal customers or audiences is a challenging thing to do nowadays. However, some design tips and fundamental principles could help you turn your website into a successful one.

Decide on the purpose of your website, as this will help you get an idea of the design and content. Use grids and templates to get a smooth, clean, and balanced website. Add the most important information on the left side of the website in an F-shaped pattern. Do not forget to use high-quality visuals to make your website eye-candy and visually appealing.


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