Facebook ads are seen by millions globally, due to the amount of traffic that the social media platform receives. Because of this, Facebook ads have many sophisticated features that you may not be aware of, in order maintain marketing growth. Here are five things that you may not know, but you should know, about Facebook ads.
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1. Making Ads Can Be Made Easy
Because of how much traffic Facebook ads receive, it may feel a little daunting if you are wanting to create an advertisement for your brand yourself. But it doesn’t have to be! With resources such as Adobe’s Facebook ads maker, you can create professional looking advertisements in minutes.
This software provides templates suitable for any business type, to make creating ads a whole lot easier for you. You have the opportunity to insert your own branding or use stock images from their library, and you will be able to immediately download the finished product onto your devices as soon as its ready.
2. Optimising Your Target Audience Is Simple
More likely than not, you have scrolled through Facebook and been greeted by an ad that reflects something that you are interested in, have been talking about or have been looking at on the internet. Marketers do this deliberately, by considering demographic factors such as age, gender, and location. This is so the ads that they are putting out are being reached by the most relevant users, who are more likely to be interested in the content and therefore fit the customer base.
3. Useful Click to Chat Service
Creating great ads is one thing, but providing next level customer service to answer queries about the ads is even better. This service is simple to set up through the click-to-website campaign. Interaction with potential customers, even through services such as chatbots, exponentially improve customer service and therefore garner positive attention towards your ads and your products.
From the audience’s perspective, chatting with a customer service team allows for a personalised experience that gives them a sense of customer care.
4. Surprising Demographics
In the age of Instagram and TikTok, Facebook is perceived to be more of an older social media network of late. But this does not align with the demographic, in which people aged 25-34 years old reflect the bulk of Facebook’s audience. This demographic may seem surprising to you, which just goes to show how important it is to thoroughly research and effectively use marketing strategies to grow your audience based on the people who are more likely to see your ads.
5. You can target an ad based on a user's behaviour or events in their life
Facebook ads allow you to target users based on their interests and behaviours, so that your ads are more likely to be seen by the people who are most likely to buy from you. You can also target people based on life events such as getting engaged, being in the new parent category, or getting divorced. You can even target people based on their relationship status and religion.
6. Facebook ads have four different types of objectives
When setting up your ad, you’ll need to decide on an objective. The objectives determine how your ad will be shown, and what your ad will be charged at. The four different objectives are - create awareness, drive traffic to your website, generate app installs, and build brand awareness. Regardless of the advertising objective, Facebook ads can help you increase your brand awareness and reach your target audience.
7. In order to succeed with your Facebook ads, you need to know how to measure success!
Facebook advertising can be very profitable, but only if you know how to assess which campaigns are working best. There are a few key metrics to look out for when it comes to measuring success. The first metric to look out for is the click through rate (CTR). The CTR is the number of times your ad was clicked compared to the number of times your ad was shown. The higher this percentage, the more people are interested in your ad. The next metric is the cost per click (CPC). The CPC is the amount you’re paying for each click on your ad. The lower this cost, the more profitable your ad will be. The last metric is the conversion rate. The conversion rate is the number of people who viewed your ad and purchased your product.
8. More than 2 million businesses currently use Facebook ads
Facebook ads are a great way to boost your brand and increase sales. More than 2 million businesses currently use Facebook ads, and over 50% of them are using it to generate leads. Facebook ads can be used to generate brand awareness, increase sales, and increase website traffic. If you have a small budget and want to increase your brand awareness, Facebook ads are a great option. Many small businesses use Facebook ads to increase brand awareness and drive traffic to their website.
9. Facebook ads can be used to build your email list
Not many are aware of this but Facebook ads are a cost-effective way to grow your email list. Emails are powerful tools when it comes to growing and retaining your customers in a cost effective way. This is because, once your list is built, you need not spend any further money on advertising. You can send product updates and marketing messages straight to your customers via email which makes this tactic extremely powerful.
Getting Straight to the Point
Successful advertisements should reflect the culture of today’s society. We now live in a fast-paced, visual world that values short and snappy text more than chunky paragraphs of writing detailing your product. This is even to the extent that, now, it has been researched that 8 out of 10 people will only read the headline. Websites now have to implement scannable text in order to connect with their readers and perform better compared to their competitor sites.