Email marketing is one of the most flexible and cost-effective digital marketing strategies for small businesses. Moreover, it is extremely easy to manage and allows you to take full control over your marketing activities. Email marketing services can also help you establish direct contact and build good relations with your potential customers. However, it is important to understand that your email marketing software plays a vital role in the success or failure of your business services.
The email marketing software you choose for your business is entirely responsible for making your emails actually delivered. There is a lot of software, which has free options and you can get many benefits in their free option. Here in this article, we have mentioned some leading email marketing software that's used by marketing agencies in North Carolina that must consider for their advertising purposes.
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1. Benchmark
Benchmark provides the liberty to design emails for the busiest marketers. It has the assistance of editing photos right in the editor and the templates are great for a number of businesses. Their free email marketing tool is very easy to use. Though they have a paid version, the free plan also lets you have unlimited subscribers too. The free plan can send 250 emails per month. Their drag and drop email builder is very handy to craft email campaigns. You can easily custom code for your emails. The email automation includes welcome emails, abandoned carts, and follow-ups. The free plan is one of the best tools in the market.
2. MailChimp
MailChimp is one of the most popular email marketing services provided in that market. They offer over 10,000 free monthly emails that can be sent to up to 2000 contacts of the user. Its features include autoresponders, segmenting contacts into groups, easy drag-and-drop email builder, and simple tracking analytics. Further, you can also set up email delivery times based on your users’ time zones and you can also set up segmenting based on geolocation. The drag and drop editor, the beautiful templates with the personalisation option are something that you would like to have in a tool. A landing page builder is an option where you can promote special offers too. A/B testing and segmentation are some advanced features of Mailchimp. This is the best tool if you are having an eCommerce store and want to optimize the email open rates.
3. MailerLite
MailerLite offers you a variety of forms that you can implement on your email marketing such as embedded and pop forms. This software allows you to send 1,000 free emails. It is one of the leading and popular email marketing service providers in the market. You can create beautiful email newsletters and surveys. You can design a mobile design template in the free plan too. The tool has enabled a feature of sending newsletters to the global subscribers using delivery-by-time-zone. The custom HTML editor helps you to control the backend. Use heatmap analysis and A/B split testing to design landing pages.
4. SendinBlue
SendinBlue is a complete email and SMS marketing software that offers free email marketing plans where you can send up to 300 emails per day. Further, there is no limit to the number of contacts you wish to send emails to. With its simple drag and drop feature, it becomes an optimal choice for beginners with no prior knowledge of email marketing. The free plan supports SMS text message sending, SMTP, in-depth analytics and powerful marketing automation all in the same dashboard. The strong drag-and-drop email editor and impressive automation with autoresponders, coupons in emails and abandoned cart messages, makes it great. Chat feature to contact visitors in real-time is one of the most unique features that the tool has. It is a great tool for those who want to have lots of subscribers but don't need to message them all at the same time. For WordPress users, Sendinblue is the official plugin and it has better analytics than many other free email marketing services.
5. Constant Contact
Constant Contact is a beginner-friendly email marketing software that gives access to unlimited email, easy tracking and reporting, and a built-in social media sharing tool. This all-in-one email marketing software package allows you to reach the maximum audience and build strong relations effectively. In addition, it also offers unmatched customer support to its users along with features such as live chat, phone calls, and a vast library of helpful resources. Constant Contact offers a 60-day free trial, but you only email up to 100 contacts. They have a special discount option for non-profit organizations.
6. Drip
Drip offers seamless integration for all popular website builders such as WordPress and WooCommerce. This powerful email marketing software provides a wide range of marketing tools to make marketing automation, sales funnels, and personalization extremely easy. You can also add pop-ups/ opt-in signup forms to your website in order to capture more leads.
Bonus Tip - Using Free Proxies
If you use an email harvesting tool to gather email addresses then you definitely need to use proxies as otherwise your IP could get blacklisted resulting in your harvesting tool getting blocked. A simple way to resolve this problem is to use free proxies like the one offered by Geonode. You can also find various other sites that offer free proxies. Just make sure that they are genuine.
There are many free tools that are not part of the list above. Because we think their free offerings are not up to the mark. But you should know all the tools, they are providing the free features. They are ConvertKit, GetResponse, Mailjet, AWeber, Moosend, SendPulse, ActiveCampaign, and more. But every free tool has some unique benefit in their free plans, but we need more than one and convenient feature to break into the list above.