For many small and medium-sized enterprises (SMEs), online marketing is still a relatively new phenomenon. Today, small-sized businesses are growing, especially in developed countries like the UK, wherein they make up 99.2% of all businesses. The fact that they are so heavily represented shows how important they are and how much potential they have.
While they have been able to use the internet to reach customers and grow their businesses, they are often inclined towards SEO to gain customers, thereby keeping their revenue streams intact.
However, there are many ways to improve your SEO efforts and make them more profitable for your business. In this article, we'll take a look at some ways that SMEs can convert their SEO efforts into profitability.
Table of Contents
1. Great Social Media Content
You're probably already aware of the power of social media to drive traffic to your website and increase conversion rates.
SEMs invest a lot of money in SEO campaigns, but many times they don't see any results. This happens because the content they create is not engaging and relevant to their target audience. It's important for SEMs to create engaging content that can engage their target audience and drive traffic to their website.
Social media content is an important part of search engine marketing (SEM) because it increases your brand visibility and allows you to engage with potential customers. People who use social media are more likely to visit a website after seeing it in their newsfeeds or timelines of social media accounts. And when they do visit a site after seeing it on social media, they're more likely to convert than non-social media users.
As of February 2022, there were 57.6 million active social media users in the United Kingdom, according to research from Statista. That's a huge number. That means there are millions of people who could be reaching out for more information about your business every day.
In addition to creating content you can also engage with other social media content creators and collaborate with them to boost the engagement of your posts. If you are wondering what is a content creator, a content creator is someone who produces and publishes various types of digital content, such as articles, videos, podcasts, social media posts, and more. They use their creativity and skills to craft content that is engaging, informative, or entertaining, with the aim of building an audience and growing their online presence. Collaborating with content creators who have a good following can be a win win for the both of you.
2. Targeting the Right Audience for Your Brand
It's simple for an SEO expert to become preoccupied with the numbers and lose sight of the fact that they are employed by a brand. But the truth is that if you're not attracting the right audience, your SEO efforts will never translate into profitability.
If you want to use your SEO efforts to turn a profit, here are a few ways you can make sure they're targeting the right audience:
- Make sure your brand has a clear mission statement. This should be clear on all of your marketing materials, including social media, so that when people come across your products or services online, they know exactly what they're getting into.
- Ensure consistency across every channel. This includes things like logos, color schemes, and taglines - everything needs to be consistent so consumers will recognize your brand wherever it appears online. If consumers don't see consistency from one place to another when it comes time for them to decide whether or not to purchase something from you, then chances are pretty good that they won't.
If you are a B2B company, then you might want to consider targeting the right audience for your brand. Utilizing a local business directory is one way to achieve this. A local business directory will help you reach your target audience and generate leads that are more likely to convert into sales. A reliable local business directory like www.bizify.co.uk will enable you to access hundreds of companies that could be your potential customers.
Moreover, local business directories allow you to target an audience of businesses that are physically located close to you, as opposed to a general audience that might be located anywhere in the world. This is especially important if your target audience is local or regional because it allows you to create meaningful relationships with potential clients.
3. Make Sure Your Site Is Mobile Optimized
Mobile users are the future, and if you want to stay competitive in search engine optimization (SEM) and social media marketing (SMM), then you need to make sure that your site is mobile-optimized.
Top Design Firms reports that 48% of small businesses already have a mobile app, up from 32% the year before. That represents an increase of 16% from 2021 to 2022. The reason for this increase is simple: customers are searching for what they want on mobile devices.
If your site isn't optimized for mobile, then it can be difficult for people to find you when they're looking for your products or services on their phones. It also means that you're missing out on a huge opportunity: if people can't find you on their phones, then they'll go elsewhere, and you'll lose out on sales as a result.
The good news is that there are ways to make sure your website works well on mobile devices without having to completely redesign it from scratch.
- Make sure all images are set up correctly.
- Use the right HTML tags.
- Minimize redirects and load times by compressing images and eliminating unnecessary code.
- Check your site's speed with Google PageSpeed Insights or Pingdom Tools.
4. Have Accurate Information Across All Channels
It's no secret that search engine marketing (SEM) is one of the most effective ways to drive traffic to your site. But you have to have accurate information across all channels, from your website to your social media pages, to your video descriptions, to make sure that you're getting the best ROI possible.
The reason for this is simple: if people are searching for something on Google and they don't find what they're looking for on your site, they'll leave. And if they do find what they're looking for, but it isn't accurate or helpful in some way, they might not come back.
When it comes to finding the goods or information they require online, people have many options and are busy. Hence, if you want them to keep coming back, then you need to make sure that every piece of content on your site is as accurate as possible, and that means making sure everything is up-to-date.
In a study conducted by Rio SEO and Forsta, it was discovered that while 21% of consumers expected a brand's website to have accurate business information, 42% of consumers expected Google to have the most up-to-date information on businesses.
Having this accurate information can help you turn your SEO efforts into profitability because it increases your visibility in search engines and helps potential customers find you when they're looking for what you offer.
In the end, there's no reason why you can't use the tips above to help your small business achieve success with SEO. Just remember that it will take a lot of work and patience, but if you're willing to put in that effort, you'll be glad you did.