6 Ways to Improve Digital Strategy Using Competitor Keyword Research

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Business competitors can have both adverse and positive effects on your business growth. In any business industry, one needs to dominate competitors to claim the top position in the marketplace. However, without adequate knowledge about your competitors, it can be extremely challenging to strategize your marketing approach and survive in the competitive environment for a longer period. 

This is where competitor keyword analysis comes into the picture. From unwrapping business opportunities to pointing out mistakes, competitor keyword analysis can help you gather invaluable insights about your competitors and shift in industry demand. If this is your first time dealing with competitor keyword analysis, or if you are looking for ways to learn more about this approach, you have come to the right place. 

In this article, we will walk you through some significant factors about competitor keyword analysis and ways you can perform this approach to improve your business presence and attract more customers to your business website.

So without further ado, let us begin this article by understanding what competitor keywords are. 

What are competitor keywords? 

Competitor keywords are terms used to describe keywords currently being used by your competitors to improve their ranking on search engine pages and generate more traffic to their website. 

Targeting your competitor keywords can help you appear on the similar search engine pages as your competitors and boost your online presence significantly. These keywords are generally recognized by most search engines online. Using these keywords or gathering information about competitor keywords can help you access valuable information about your competitors, such as their weaknesses, keywords they are yet to target, and keywords that failed to offer the appropriate results. 

What is competitor keyword research/analysis? 

Competitor keywords research or analysis is the process of investigating the types of keywords used by your competitors to achieve higher rankings on different search engine pages. It is the process that helps you determine effective keywords used by your competitors and acquire significant information about the same. 

Competitor keyword analysis can help you determine keywords that are useful and the keywords that are not. There are many competitor research tools available in the market that you can use to perform keyword research/ analysis. 

How to perform competitor keyword analysis? 

Now let us look at some effective ways to perform competitor keyword analysis and achieve greater results throughout your business marketing journey.  

1. Determine your competitors 

Before you begin with the process, you must determine the types of competitors you have in the industry. Online competitors can be very different from local competitors. Online competition can be quite unpredictable, and certain competitors might be tough to compete with due to their online presence and reputation. Determine the competitors that you can easily target and compete on the same search engine pages. After understanding their marketing tactics you can move ahead to learn more about the tough competitors in the industry. 

2. Use research tools 

One of the effective ways to conduct a research analysis is by using competitor keyword research tools available. Tools can help you collect top organic keywords and determine search engines that have recognized these keywords. Paid research tools can offer you more appropriate information than free tools in the market. It is recommended to use paid tools for better results. 

Some tools you can consider using are SEMrush and Ahrefs.

3. Collect competitor keywords

Once you have followed the above two pointers, you can now focus on gathering effective and relevant keywords for your business. It is vital to understand that what worked for others might have a similar effect on your business. You should identify keywords that are more relevant to your business products and services. 

If your site is brand new, consider collecting easy to rank long tail keywords. Long tail keywords have around 3 to 4 words and are easier to rank for as opposed to shorter keywords. Once your site develops authority, you can also consider optimizing your site for shorter keywords. For long tail keywords, make sure that the keyword has a decent search volume. There is no point in targeting keywords that do not have enough search volume as ranking for them will not result in increased visitors.

4. Export keywords 

After discovering relevant keywords and valuable insights, ensure to export the details to a spreadsheet for your further business use. While using the research tool, you might come across an export option that will allow you to export keywords and related information to an excel spreadsheet. Export options can only be availed by paid research tool users.  

Exporting keywords will allows you to easily sort them and analyze them in an in-depth manner. This way you will be able to find lucrative keywords that not only low competition, but also have a decent search volume.

5. Evaluate your results 

Organizing your keyword results is another most important part of the entire process. You should ensure to differentiate your keywords as per their performance and difficulty levels. Make a list of keywords that you can target immediately and the keywords that have high competition. For high competition keywords, you should spend more time on the quality of your content. 

6. Seek help from experts 

Lastly, if your site is brand new with low authority it is always an ideal practice to seek help from marketing experts. A reputable and reliable digital marketing agency can help you boost your marketing presence and achieve higher rankings on search engine pages in the most organic manner. 

Once your site develops authority you can even consider doing your own SEO. But initially, it's always a good idea to rely on experts.

Make sure to hire service only from a reputable and experienced digital marketing agency for desired results.


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