11 Best Marketing Automation Software Tools in 2023

Marketing data

“Automation” is one such word that is pretty much known by most people in today’s time. It is something that helps save a lot of time and effort in a variety of fields by “automating” repetitive tasks. That being said, the field of marketing is no exception, and marketing automation is something that is being explored by a lot of modern businesses. 

The current situation has affected businesses across the globe. It is no news that businesses are trying to get a strong foot back in the market. 

This is where marketing automation can be a really important and effective tool, developed by the best software development companies can help businesses get the best value of their marketing investments and the best returns as well. In this article, we will talk about the 10 best marketing automation software in 2021 that every business must know about. 

The Importance Of Marketing Automation 

With the digital marketing channel constantly growing and becoming more competitive than ever, it is important for marketers to make the best use of their time and resources. This is when marketing automation can be really handy for marketing professionals and any marketing campaign.

Let us take a look at why they are important. 

  • It saves time.
  • It effectively enhances productivity. 
  • It helps enhance the personalization of your marketing campaigns. Statistics suggest that personalized emails have 6 times higher transaction rates than regular emails. That goes on to speak about how personalization can be useful for your business.  
  • It helps manage marketing campaigns on various channels seamlessly and in a more streamlined manner. 
  • It helps establish a single and consistent tone of voice and message for your brand. 
  • Better ROI is something that is obvious when marketing automation is appropriately adapted and utilized. 

The 11 Best Marketing Automation Software in 2021

Welcome to 2021. The era of technology. According to reports, there were over 7,000 marketing automation solutions available in 2019 itself. The options have definitely increased in 2021 and any marketer or entrepreneur looking to choose a marketing automation tool in 2021, must make a wise and efficient choice. 

We have made the job easier for you. In the list below we have the 10 best marketing automation tools in 2021. The list has the best tools that can be suitable for a wide range of applications and marketing objectives. Check them out. 

1. HubSpot

HubSpot might just be the most popular marketing automation tool in 2021. It does not only automate and simplify business processes but also helps in the growth of businesses.

It is a full stack of software for sales, marketing, CRM, and customer services and can assist in a number of areas including analytics, reporting, lead generation, product management, and customer feedback management through a single platform.

Key Features 

  • Analytics/ROI Tracking
  • Drip Campaigns
  • Landing Pages/Web Forms
  • Lead Scoring
  • Search and Social Marketing
  • Website Visitor Tracking

2. EngageBay

Engage Bay

EngageBay is a popular marketing automation software for small businesses. It is the best tool with a full suite of features that not only help marketers manage email campaigns but also provide excellent tools for sales teams. EngageBay also uses a user-friendly WYSIWYG visual builder and templates which make creating workflows, forms, landing pages, popups, and emails quick and easy. 

EngageBay also includes a library of landing page templates and email templates that you can edit to match the design of your business or organization. The system simplifies user experience and supports all available marketing channels: push notifications, Facebook Messenger, and email.

Key Features:

  • In-depth Analytics
  • Sales Automation
  • Live Chat
  • Help Desk
  • Landing Page creator
  • Personalized email marketing
  • Task & team management

3. Omnisend

Omnisend is a powerful but easy-to-use email & SMS marketing platform that’s dedicated for ecommerce. You can easily design, edit, send and track your email and SMS marketing campaigns. It has a polished drag-and-drop email builder that makes it easy to build newsletters and other emails according to your design. You can also send campaigns based on your subscribers’ timezones.

Even better, its abundant automation features means that you only need to build your email & SMS campaigns once, and set up the rules (there are many pre-built rules already available), and you can communicate with your customers and generate sales automatically.

Other important features include segmentation, which allows for hyper-targeting smaller groups of subscribers, as well as various pop ups that help you collect your subscribers or turn website visitors into buyers.

There’s a great free plan available, which includes all the listed features, plus paid plans starting at $16/month.

4. Salesforce Pardot

Another excellent marketing automation software, this tool is just perfect for larger marketing campaigns and bigger businesses. It is a known name in market automation and email marketing.

It comes with an intuitive design and some really versatile and useful features that offer endless integration options and AI-powered analytics.

Key Features

  • WebForms
  • Lead Scoring
  • Website Visitor Tracking

5. GetResponse

This is a very useful automation tool for multi-channel marketing campaigns. The platform is great for beginners and it is simple and easy to use, offering versatility and taking care of most omnichannel marketing needs through a feature-rich interface and a range of smart and convenient integrations.

With features like autoresponder, split testing, and webinar hosting, it is handy for a range of marketing purposes.

Key Features

  • Multiple languages 
  • Autoresponder
  • Split testing

6. SendinBlue

From a simple email marketing tool, SendinBlue has transformed into a comprehensive marketing platform that enables expanded automation, and a range of other features like improved template design, built-in CRM, and a lot more.

It helps offer a more personalized experience to your customers and helps businesses grow their audience base through better engagement. 

Key Features

  • Personalized email messages, group contacts, etc. 
  • Custom sign-out forms
  • Retargeting
  • Transactional email
  • CRM
  • SMS Marketing

7. ActiveCampaign

With great online support and endless marketing features, this one is the perfect choice for small businesses and marketers learning the ropes. ActiveCampaign is undoubtedly one of the finest email marketing automation software out there.

With features like segmentation, auto-responses, third-party integrations, personalized email templates, and a lot more you can completely customize the email marketing campaign for your target audience. 

Key Features

  • Online support and live chat support
  • Auto-addition of contacts from CRM, eCommerce, etc. 

8. SharpSpring

SharpSpring is a powerful and effective marketing automation tool that comes at an affordable price. It is great for marketing campaigns with varied needs and objectives as the platform offers a range of features that include reporting, analytics, campaign tracking, CRM and sales automation, behavior-based emails, blog building, and a lot more.

Key Features

  • A/B Testing 
  • Customizable CTAs
  • Dynamic Content

9. Infusionsoft (Keap)

Now known as Keap, this is another great tool for small and medium businesses. With a range of email marketing options and CRM activities, the software can help you increase your revenue, enhance customer acquisition rate, and can also be handy for lead management.

It helps small and medium businesses through advanced automated marketing and technological services.

Key Features

  • Client information centralization
  • Client management including appointments, quotes, payments, invoices, and emails.

10. Marketo

Marketo is a comprehensive digital solution for all kinds and sizes of businesses. From lead generation to sales engagement, customer marketing, and customer experience, the platform can be useful and convenient to manage it all through a single platform.

There is a range of very useful and convenient features that make it an all-in-one marketing automation solution. These features include Analytics/ROI Tracking, Lead Scoring, Segmentation, Drip Campaigns, Landing Pages/Web Forms, Website Visitor Tracking, and a lot more. 

Key Features

  • Analytics
  • Drip Campaigns 
  • Landing Pages/Web Forms
  • Lead Scoring 
  • Segmentation

11. Mailchimp

A long-time champion in the field of email marketing, Mailchimp continues to be one of the best marketing automation tools even in 2021. It now offers special opportunities for e-commerce businesses, with facilities to create online stores. It is a multichannel marketing platform.

The platform enables marketers and businesses to bring together audience data, marketing channels, and insights from a single integrated platform. 

Key Features

  • Built-in audience management
  • Digital ads 
  • Social posts

12. Zoho Campaigns 

Through seamless integration with Zoho’s long list of SMB software products, Zoho Campaigns offers you the ability to create an arsenal of tools that you need. It is great for automation and tracking but comes at a slightly steep price.

When it comes to email marketing, the platform offers comprehensive features ranging from the creation of responsive designs to customized messages, automated workflows, and easy connections with new customers.

Key Features

  • API for email marketing
  • Email deliverability guidelines 
  • Blogs and forums
  • Feature updates
  • E-books

Final Thoughts 

Automation for your marketing campaign is definitely something you should put thoughts into! If you are a marketer or an entrepreneur, then marketing automation tools can be the perfect way to streamline and scale your marketing efforts. With these 10 best marketing automation tools in 2021, any business can take its marketing campaign and efforts to the next level and get the best ROI.

Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz Technologies . His 10+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.


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