Optimizing your web pages and blog content is extremely important to your content strategy because it is an important reason for ranking higher in search engine results pages (SERP's).
Currently, how to optimize content is a question that websites continually turn to. Well, the good news is, content optimization tools have become part of the game! They come with impressive features and can help automate the process of optimization making it super easy for you.
In this post, let's take a look at 10 of the best optimization tools in the market today.
What is Content Optimization?
Content optimization involves optimizing your content so it not only becomes search engine friendly but is also user friendly. An optimized content can easily be crawled and made sense of by search engines. For example, making use of proper title tags, heading tags, listings and alt tags so the search engines know exactly how the content is structured. This way, your content has a higher possibility of ranking higher in the SERPs. Similarly, an optimized content also ensures that it is formatted properly, has a logical flow and is easy to read and understand. This helps keep the user engaged so they stay longer on the page and have a higher likelihood of sharing the page in their socials.
Top Tools that have been verified best for Content Optimization: Hot selections for the year 2021
The following are the top 10 best content optimization tools in the market today.
SearchEngineReports offers a powerful content optimization tool that automates various boring tasks throughout the whole content optimization process. You get access to powerful reports that helps you recognize the context of your existing content and track modifications made so you can express value to your customers.
Here are two really great tools that you get with this tool:
PlagiarismDetector: The free plagiarism checker by SearchEngineReports deeply scans every word from inputted content by matching it against thousands of web pages. Anyone can easily go to check plagiarism as there are 1500 word limitations. This plagiarism tool's database contains almost all the data that is available on the internet. Accordingly, there is no chance of mistakes!
GrammarChecker: This tool helps content writers to improve their information and gives rise to the content optimization method a lot easier. IT is because SER provides detailed indications in real-time to enable you to boost the quality of your content. It enhances readability by checking 250+ types of grammatical errors.
Still, working with traditional web analytics? Moz recommends a quicker way to do marketing. Content optimization is a special focus of Moz. They strive at streamlining SEO for everyone through their amazing software, instruction, and organization. It is an all-rounder that offers complete SEO package and content tools. It includes DA Checker, keyword research, link building, site audits, and page optimization and much more. In short, this place is best for research as it contains all research tools.
Another fantastic tool is on the board! Grammarly is an amazing tool that allows you to check for grammar errors as well as plagiarism. It can check 250+ styles of writing with punctuation and spellings. Not only this, when you are using this place for plagiarism detection, it can also scan grammatical errors automatically. Moreover, you have an option to fix it according to the suggested mistakes!
4. Uber Suggest
Ubersuggest is another amazing tool that enable users to locate keywords and audit their whole site for SEO errors. The features it is offering are quite handy. It includes site audit, content marketing, social media, marketing strategy, and much more. Ubersuggest also helps you do competitive research so you know the types of content your competitors are focusing on so you can replicate it yourself. The tool has a free as well as paid version.
5. Hemingway Editor
As we have mentioned above, producing quality content is difficult because you have to make certain that every sentence is perfected for readers and optimized for robots. Well, you can possess satisfactory content globally, but if your text is difficult to read or excessively complex, then there is a risk of losing your readers and your marketing strategy.
Hemingway is in the game to help you create better content and attract more website visitors. This software will help you to improve readability by checking content for basic errors like adverbs, long sentences, wordy stuff, passive voice, and sentences that are hard to read. It also offers you to fix the errors directly after the detection!
Ahrefs is one of a powerful tool that allows you to do keyword research, backlink analysis, content analysis and competitor research.
It has a ton of features like Content Gap Analysis, Internal Link Optimizer and more that can help you easily optimize your content in quick time. The only issue with Ahrefs is that it is quite pricy but in the end, it will be worth every penny.
7. Clear Scope
It can be simple to get moving with SEO tools, but content optimization requires concentrating on the content and prospects. Clear scope enables marketers to create high-quality content for search engines and readers in minutes.
As a top SEO copywriting tool, Clearscope is a preferable place for any content strategy. Simply, plug in a target keyword and allow Clearscope's artificial intelligence (AI) to function to discover contextual keywords to get involved in your content. It is one of the enjoyable writing tools on the web and can be used with Ahrefs and other SEO tools as a component of your content creation package.
8. Google Trends
Google Trends not only gives you access to the latest trends but also helps you compare different keywords to see which one you should be focusing on. You can also get a clear idea of if the keyword is evergreen, seasonal or just a temporary fad. Definitely a handy tool when it comes to creating content.
9. Google Docs
Google docs is a content developers best friend. For one, it saves all your work on the cloud so you can access it from any device. Secondly, it also saves your work automatically so you never lose any of your work. Thirdly, Google Docs allows for easy collaboration with your team members so you can produce the best content. Google Docs automatically maintains a copy of every single edit made to your content so you always have complete control and you never lose any data.
So these were 9 powerful tools that will help you optimize your content so you can attract more traffic and better ranking in search engines.