Many businesses across different industries are putting all their efforts towards recovering from the adverse economic effects of the pandemic. The sudden shift of consumer behavior is the main factor in the recovery phase for most businesses heavily affected by the pandemic. Since nearly everything moved online, investing in digital marketing is a practical option to help your company or small business get back on its feet.
With the pandemic forcing physical establishments to close, some permanently, digitalization became more appealing for businesses. Consumers couldn’t go out as well, so the number of people who immersed themselves in online shopping increased. This shift is expected to continue even after the pandemic is gone, which means the path to recovery will start through digital ways.
It’s also the perfect time to move along with it by reworking and planning your online promotion and branding methods. With that being said, here are the four best digital marketing strategies to help your business recover from a crisis.
1. Boost your presence on social media
Due to lockdowns and quarantine measures implemented in various parts of the world, more people spent time online. As a result, the number of people using social media increased dramatically by 13%. According to Backlinko, there are 3.96 billion social media users as of 2021, with the average user having 8.6 accounts on different platforms.
Those statistics clearly show that social media is the place to promote your brand digitally. Your target audience and patrons are most likely using platforms that your brand is using. It’s why you should place more emphasis on boosting your social media presence to retain your customers and attract new ones.
You can start by brainstorming video content. Video remains to be an effective content form for gaining engagement on social media. You have the choice to work with a social influencer agency that will point you in the right direction, such as forming a collaboration with an influencer that could help you with creating video content.
2. Maintain or increase ad campaigns
Since more people are spending their time online, it’s only appropriate to add or continue your ad campaigns. The opportunity to be seen is such a commodity right now, and your digital ads will help maximize your chances.
If you live in a country where the coronavirus infection rate is slowing down, you should be ready for the surge of consumer spending on different kinds of products. The pent-up demand will flow once physical shops open again. You should anticipate that people are still spending time online to look for brands by spending more on digital ads.
Another thing you should take advantage of is the drop in advertising expenditure of many businesses. Because of that, you can generate more leads at more affordable costs. For your digital ads to sell, you also need a solid follow-up sequence to build connections with your leads.
3. Prioritize customer retention
One key factor to recovery is focusing on retaining your customers. You should never forget them because they’re the ones who are waiting for you to bounce back. They’re also the easiest way to generate sales throughout your recovery phase because you have an established relationship with them.
Think about the overall customer experience and how you can make it better for them. This includes the journey that leads them to purchase your products. You should also look at the messages you’re sending them to make sure you’re being empathic towards communicating with them during these trying times.
Customer retention ensures they have a quick and clear path towards a purchase and appealing to their emotions through empathic messages. Those are the things to work on for you to keep your loyal customers.
Your road to recovery will be less rocky when you follow these digital marketing strategies. These will position your business to win in the long game, which is the best approach amidst the pandemic. So keep your head in the game and stay on track, and you’ll be well on your way to bouncing back from this crisis.
About the Author
Edwin Deponte is a motivational writer who is also passionate about anything digital and social media marketing-related. On his free days, he spends his time indulging in digital and social media marketing books.