Top 12 Referral Marketing Software in 2022


Referral marketing is all about promoting your brand, products, or services by making use of referrals from your existing customer base. Referrals are attracted by word-of-mouth as it is an extremely effective form of marketing. Moreover, you can simplify your workload by automating the whole process by employing the best referral marketing software tools.

In this post, we have compiled the best referral program software tools that will help you find the right one for your business while exploring the best ones in the market.

By the way, if you want to learn affiliate marketing, check out this review of the best affiliate marketing courses online.

Best Referral Marketing Software 

1. Invite Referrals

Invite referral

InviteReferrals is intuitive by easy-to-integrate referral program software that lets you expand your business and gain new customers through referral marketing. It allows integration with multiple eCommerce platforms, involving WooCommerce, Magento, MailChimp, Shopify, and many more. It's a device and friendly platform that serves across all devices and platforms and its program Widgets automatically adjust themselves as per the platform.

Referrers can further leverage the InviteReferrals mobile app to invite their friends.

All campaigns are WYSIWYG, indicating that you can create the complete campaign without the help of a designer or a coder.

2. Friendbuy

Friend Buy

Friendbuy lets you launch your referral program smoothly and quickly without requiring any heavy code snippets to make your campaign live. Friendbuy further offers mobile-friendly widget templates that are optimized and easy to share. You can trigger referrals anywhere on your site or in your mobile app.

Friendbuy further automates realization for any reward type: coupon code, gift cards, account credit, loyalty points, and more. With a strong mechanism to detect fraud and adaptable reward criteria, it further analyzes all purchases to ensure quality reward eligibility.

You can also optimize user referrals with effortless A/B testing for every part of the referral funnel. Experiment with various offers, creativity, and messaging, and find what causes more sharing and conversions. 

3. Referral Factory

Referral Factory

One of the best referral marketing Software for small and medium-sized enterprises. Referral Factory , which is well-known for its stunning templates, takes a straightforward approach to creating referral solutions that does not necessitate coding skills.

  • It includes over 1,000 referral program templates that you can personalize with your logo, colors, and fonts.
  • Simple drag-and-drop program builder that makes creating an efficient referral program for anyone.
  • A visual dashboard that makes managing and monitoring referrals a breeze.
  • Cash, discounts, goods, certificates, and other flexible rewards are available.

4. SaaSquatch


SaaSquatch is a platform that lets marketers with the power build referral and partner programs. Created specifically for digital businesses, SaaSquatch gains customers and boosts lifetime value through referrals, special offers, and incentives for brands to use in their referral strategies. 

Distinctive features of the platform include, but are not limited to: 

  • Multi-program and multi-campaign functionality 
  • Success coaching and engineering support
  • Tiered and purchased based programs 

SaaSquatch even entitles you to issue the most reward types automatically, design custom rewards, and manage all of your incentives and rewards.

5. Revetize


Revetize is a referral marketing software that acts as a one-stop platform for everything: lead generation, customer contact, and brand reputation management.                                          

 It lets you make use of your satisfied customers and quickly acquire referrals, reviews, and repeat business. It also allows you to send personalized, purposeful business texts and yield leads without effort.

The software tool permits brands to generate hundreds of online reviews from authentic customers quickly, develop and distribute promotions straight from the platform, and even send personalized messages to a mass list of customers.

6. Hello Referrals

Hello Referrals

Hello Referrals is web based referral tracking software that allows businesses to work with their network to send, accept, and track sales leads and business referrals. In addition, it provides tracking and reporting tools and offers you a place to organize your entrusted partners in business.

Their website highlights the broad canvass of potential users for Hello Referrals, including:

  • Chambers of Commerce
  • Rotary Clubs
  • Small business associations
  • Trade associations
  • Business networking groups
  • Groups of friends

You can employ Hello Referrals to send and acquire business referrals and word-of-mouth leads. You can also track your referrals and handle your leads. 

It allows you to have a centralized interaction with your referral group that puts all your networking activities in one place and keep it up-to-date. The platform further permits you to send messages to  stage meet-ups, partners and design events to assist each other throughout the sales cycle.

7. Referral Magic

Referral Magic

 ReferralMagic helps you turn your users and customers into referral magnets. It is also among one of the easiest ways to integrate referral tracking software into your website. You can directly create the right referral program into your SaaS, rebrand and resell to your clients, and also customize them as per your business requirements. 

ReferralMagic offers various features that make it stand apart from other marketing software tools: 

  • It effectively tracks all sorts of traffic through your site. 
  • It allows you to make use of your existing customer base. 
  • It's fully customizable depending on what your requirements are. 
  • It includes cost-efficiency. 
  • It is customer-centric. 
  • It is committed to your specific goals. 

8. InviteBox


InviteBox allows you to add a referral program to your site in minutes. Their platform contains all the technology you require in one package. Just select the rules of your referral program and copy and paste your widget code into your website pages. Their software takes care of the rest. In addition, InviteBox allows you to reward users in multiple ways.

  • Instant Rewards referral program
  • Goal-based rewards 
  • Referral contest
  • Sweepstakes and giveaways 

9. Genius Referrals

Genius Referrals

The Genius Referrals platform makes creating and operating a referral program straightforward. 

They break their system into seven basic steps:

  1. Sign up for a free program and let your program run in minutes. It mainly involves configuring the program to customize it for your business. You can launch new referral campaigns with multiple restrictions and tiers. All you have to do is to select and design templates utilizing the Genius Referrals design center.
  2. Initiate a program and campaign for your referral program. Also, you can  run different marketing campaigns in parallel, configuring multiple tiers per campaign.
  3. Define the default contents posted on social media using a Wizard to create widget packages. 
  4. Select and design the perfect template in the design center. They offer multiple options depending on the type of referral program you implement.
  5. Install the referral program on your website. You can employ the the code snippets created on the Design Center to install the referral program template.
  6. Inform your prospects and customers via email and social media.
  7. Monitor, organize, and optimize your programs. Analyze and tweak your referral marketing program efficiently with Genius Referrals' tools.

10. Ambassador


Ambassador is an all-in-one referral software. You can leverage it to manage referral, influencer, affiliate, partner, and advocate programs on a single platform. All of these sorts of marketing follow a similar pattern:

  1. Recognize your ambassadors - customers, affiliates, influencers, partners, employees, and others
  2. Register your ambassadors in targeted and personalized referral campaigns
  3. Track and monitor your brand ambassador key performance indicators
  4. Reward your ambassadors with customized incentives and automate the rewarding process

Ambassador presents multiple referral marketing opportunities. You can customize your specific referral programs depending upon your customer type and deliver unique rewards and messaging while tracking and analyzing every segment and activity. 

11. OSI Affiliate

OSI affiliates

OSI Affiliate Software allows you to easily create and manage an online affiliate program for your business. You can use it to find affiliates, track their progress, and reward them for their efforts. With our affiliate marketing software, you will create your own affiliate program to expand your marketing. You'll be able to recruit other marketers who have access to your target audience.  These affiliate marketers will help you promote your business online. They will get access to a user-friendly dashboard with unique links or other materials that you provide them to help them promote your business. When these affiliates send you a sale, the software will automatically track it for you so that you can pay them a commission.

12. Mention Me

Mention Me

Mention Me provides a refer-a-friend platform customized to your brand. In addition, it uniquely captures word-of-mouth sharing.  You can do A/B testing and experiment with all elements of your campaigns, which typically leads to uplift during the first six months. In addition, the Mention Me platform presents "Name Sharing" to capture real-world conversations. Friends can access discounts by entering the friend's name who referred them.

Mention Me offers rewards to new customers and the friend who introduced them. In addition, you have control over each and every campaign element thus let you track real-time results in your referral dashboard.


After reviewing all the best referral marketing software you can pick anyone that suits your requirements. All the above-mentioned referral program software is tried and tested and offers valuable outcomes. So, go through all of them and pick the right one for your business.


Author Bio:

Shivani is a content writer at InviteReferrals, which provides referral software that allows businesses to attract new customers from existing customers through referral campaigns.


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