Video marketing is one of the most dynamic and engaging types of content, with almost no limits. Businesses can get as creative as they want in making videos that drive conversions and results for their target market. When you start video marketing, you might wonder about ideas and how best to engage your audience.
To grow your business, here are some video marketing ideas to help refine your outreach efforts.
Table of Contents
21 Video Marketing Ideas for Businesses
1. Try a Behind-The-Scenes Video
Consider a behind-the-scenes video if you have a product or deliver a service that people are genuinely curious about. This corporate video can contain information to demonstrate how your business operates.
2. Show Your Day-To-Day Operations
Meeting managers or employees can give your audience an intimate view of your workplace. You can share what your organization is about and why your culture or values are what they are.
3. Launch a Product with an Explainer Video
Instead of a sales-oriented product launch, choose an educational video with a how-to explainer. This will demonstrate how a product functions or meets user needs.
4. Share a Customer Testimonial
If your business is built upon customer experience, such as a lifestyle or hospitality brand, you may want to film and share short-form customer testimonials. This can give your unfamiliar, would-be customers a convincing message about your brand that does not feel forced.
5. Add Humor and Quirkiness to Your Products
If your work contains some humour, don't shy away from it. Use it in your video. Give your products a quirky twist or frame them in fun, entertaining ways. If you can make your target audience laugh, they will remember you positively.
6. Unboxing Sets the Expectation
An unboxing video lets customers know about your packaging and everything to expect when opening your product for the first time. If you're launching a brand or the product is new, an unboxing video may be the perfect introduction.
7. Enrich Blogs With Video
Convert your blogs into videos. Embed the video on your blog for added engagement. This can be a way to reinvigorate an evergreen blog and bring it back to the surface.
8. Answer Common Questions
Do you regularly answer questions about your business? Create a short video explainer for each of your most common questions. This dialogue lets customers know you're listening while providing information they want and need.
9. Create Platform-Specific Video
Every platform handles video differently, from Facebook to Instagram to TikTok. Learn how to make videos for each, cutting and editing your content accordingly. Small alterations to video content, from length to tone, can greatly impact conversions.
10. Break Up Long-Form Video Into Parts
While a long-form video can be excellent content, break it into bite-sized parts that you can publish to reels and shorts. This is an example of using the same content in multiple ways to maximize its value.
11. Try a How-To Video
A how-to video showcases how to use a product or creative ways to use your products. These can be long-form or short-form, offering insights into innovative uses of products that the average customer may not know.
12. Brand Video: Tell Your Story
If you make a corporate business-centric video, use it to tell a human story about your brand. When you humanize, you still capture your company's values and ethos. However, you do so in a way that connects with a target customer emotionally.
13. Use Animation
Be creative. Talk to an animator, video editor, or graphic designer. While you don't want to overdo it, some animation and illustration can simplify intricate information. Animation can do things voiceovers cannot. Consider how animation can spice up a video.
14. Tap into User-Generated Content
User-generated content or customer-submitted videos can be shared to demonstrate interest in your company, product, or service. This is a way to engage your customers and produce organic video marketing.
15. Create a Time-Lapse Video
Time-lapse videos can explain or showcase an event or product. It is especially effective in product development, demonstrating how a product starts and comes together.
16. Expert Talks
Your business should be a Subject Matter Expert (SME) in its designated category. Put that expertise on display by launching expert talks in video format. This free content brings users across the Internet to your brand, creating awareness and legitimizing your business.
17. Connect with Another Business
Collaborate with an existing business with a built-in audience interested in your products or services. Co-host a webinar, offer discounts, social mentions, or appear in one of their videos.
18. Leverage Live Streaming
Use live streaming to engage with your audience in real-time, answering questions and sharing updates. This interaction builds a stronger connection with your audience.
19. Create a Teaser Campaign
Build anticipation for a new product or event by creating short, captivating teaser videos. This strategy keeps your audience intrigued and eager to learn more.
20. Use 360-Degree Videos
Give your audience an immersive experience by creating 360-degree videos that allow them to explore your product or location interactively.
21. Create Interactive Videos
Incorporate clickable elements or choose-your-own-adventure-style options in your videos. This engagement strategy keeps viewers involved and interested.
Conclusion
Incorporating these diverse and creative video marketing strategies into your outreach efforts can significantly enhance your brand's visibility, engagement, and overall success. By leveraging different video formats, collaborating with others, and staying attuned to your audience's preferences, you'll be well-equipped to create compelling content that resonates with your target market and drives measurable results. Continuously experiment, gather feedback, and refine your approach to ensure your video marketing efforts remain fresh, relevant, and impactful.