Google, Yahoo, and Bing are the three most widely used search engines in the world. Each of these search engines crawls the web and indexes content to help users find what they’re looking for. What this means is that if you have a website with relevant content, these search engines will be able to locate your site and bring potential visitors your way. But how do you go about doing this? In this blog post, we’ll show you 8 simple ways to get more traffic from search engines so you can grow your blog and build visibility among new audiences.
Table of Contents
1. Increase your site’s authority
The first thing you need to do to get more traffic to your blog is to increase its authority. This is especially true if your site is brand new. So what exactly is authority? Authority of a blog develops over time depending on various factors. One of the main factors that determine authority is a site’s backlinks. Or in other words, the number of good quality and relevant websites that link back to your site.
An easy way to build a site’s authority especially in the beginning is to hire a SEO firm with a good reputation. To ensure that you get the best service consider hiring a firm that is close to your location. For instance, if you live in Kingston then hire an SEO agency in Kingston. This way you can interact with the firm on an one on one basis which will be very helpful. Now let’s look at a few other things you can do to increase your site’s authority.
2. Make Your Site Google-Friendly
Google is constantly evolving its algorithms to improve user experience and rank the most relevant results at the top of a given search. Because of this, it’s important to make sure your site is Google-friendly. If not, your blog could get slapped with a manual action and have its search engine traffic severely impacted. To make your site Google-friendly, you’ll need to incorporate SEO best practices into your blogging strategy. Here are a few ways to make your site Google-friendly:
- Make sure your blog’s URL is short and descriptive so it’s easy to read and remember.
- Make use of descriptive title tags. Your tags should ideally include the keyword you are targeting.
- Also, include plenty of image and video content and use your keywords throughout your posts.
- Make sure all your images have proper alt tags that describe what the image is all about.
- Include internal links within your posts that link out to relevant articles.
- Include external links that are relevant to your posts and add value to it.
- Use canonical URLs to reduce content duplication issues.
These are a few ways to make your WordPress blog Google-friendly.
3. Write High-Quality Content
One of the best ways to get more traffic to your blog is to write high-quality content that resonates with your readers and resonates with search engines. Google rewards blogs that provide a unique perspective and useful advice, and you can use that to your advantage.
Your posts should be useful to your readers and convey a distinct message that sets you apart from the competition. When it comes time to publish your content, you may be tempted to rush through the process. However, you’ll want to make sure you give it ample time for review, editing, and proofreading. In fact, rushing through the process could cause you to publish low-quality content that doesn’t resonate with your readers or search engines.
4. Improve Website Speed
Google has publicly stated that it considers website speed when ranking search engine results. If your blog’s pages take more than 2 seconds to load, it could negatively impact your blog’s ranking and traffic. Fortunately, there are simple ways to optimize your website speed and avoid having it penalized by Google. You can use a website speed test like Pingdom to see how long your pages take to load. If your blog is taking too long, here are three simple things you can do to speed up your blog in quick time.
- Firstly make sure to host your site on a content delivery network (CDN) such as Amazon CloudFront or CloudFlare. These services speed up the delivery of your blog by caching your content and serving it from their servers.
- Second thing you can do is optimize your images using image compression tools so they load faster.
- Thirdly, reduce the number of plugins on your site.
Here are a few more ways to improve your site speed.
5. Establish An Email List
Another way to get more traffic for your blog is to set up an email list. An email list is a great way to communicate with your readers, re-engage past visitors, and build a lasting relationship with your audience. Many blogging platforms have an email sign-up feature built in, or you can use a third-party service like MailChimp to create and manage a sign-up form on your site.
You can write a series of emails that provide your readers with valuable content and resources they can use to improve their lives. You can also use email to promote your blog posts and drive traffic back to your website. In fact, email is one of the most effective ways to get traffic to your blog. Emails have a 98% open rate, and almost half of all emails are read within 3 minutes of being sent. Building an email list from the get-go will help you get more traffic from search engines and grow your blog’s readership.
6. Share Your Updates On Social Media
You can get more traffic from search engines by sharing your blog posts on social media channels like Facebook, Twitter, and Instagram. You don’t have to share every single blog post with your entire social media following. Rather, pick a few posts each month to promote with a simple call-to-action that encourages your followers to visit your blog. To get more social media traffic, you should also make sure to engage with your followers by responding to comments, sharing other people’s content, and posting relevant images and videos. This will help you build followers on social media and drive more traffic back to your blog.
7. Collaborate With Other Blogs
Another way to get more traffic for your blog is to collaborate with other blogs in your niche. You can contact other bloggers in your space and offer to write a guest post for their site. Alternatively, you can ask other bloggers if you can link to your content from their site. Collaborating with other blogs can help you get more traffic from search engines. This is because Google will view your content as more authoritative if it links to other blogs in your field of expertise. Besides, collaborating with blogs in your niche helps you expand your reach and build relationships with like-minded people. You can also use these relationships to cross-promote your content, which can help you get more traffic from search engines.
8. Make Your Blog Visually Attractive
Finally, you can get more traffic to your blog by making it visually attractive. This could mean tweaking your theme’s design or adding images to each blog post. It could also mean creating infographics and visual content, like videos, that your readers and search engines will love. Visual content has been shown to increase retention and engagement, which can help you get more traffic from search engines. To make your blog more visually attractive, you should consider hiring a professional designer to create a custom theme for your blog. Alternatively, you could use one of the thousands of free WordPress themes to give your blog a fresh new look.
Conclusion
Getting more traffic for your blog doesn’t have to be difficult, but it does require a bit of planning. You can increase your blog’s visibility by making sure it’s optimized for search engines. You can also get more traffic by writing high-quality content, improving your website speed, setting up an email list, and making your blog visually attractive. If you follow these tips, you can get more traffic from search engines and grow your blog’s readership.