Live streaming has become increasingly popular, thanks to technological advances and the proliferation of high-speed internet. It is not a secret that businesses nowadays incorporate live streaming in their digital marketing strategy as it offers several advantages.
Live streaming can promote products or services, build brand awareness, and connect with customers in real-time. It can also deliver educational content or host virtual and hybrid events.
Let's talk about hybrid content. A hybrid event is an event that mixes digital and physical elements. For example, a company might host an online webinar that is open to the public but invites vital clients and partners to attend in person. This allows the company to reach a wider audience while maintaining a personal connection with key stakeholders.
Hybrid events can be an effective addition to every digital marketing strategy as they allow businesses to reach a larger audience than they would with a purely physical event. They also enable companies to connect with key customers and partners more personally.
With that said, let's proceed to the top 10 best live streaming software for hybrid events,
Table of Contents
1. Livestream Studio
Livestream Studio is a hybrid event platform allowing organizations to live-stream their events to a global audience. The platform provides a turnkey solution for hybrid events, from live-streaming capabilities to on-demand viewing and social media integration.
With Livestream Studio, organizations can reach a wider audience, engage with their community, and generate new revenue streams. The platform is also scalable, so organizations can adjust their live streaming capabilities according to their needs.
For example, they can add additional cameras and audio feeds to expand their coverage or use Livestream Studio's built-in analytics to track viewer engagement.
Whether you're looking to live stream a conference, webinar, or training session, Livestream Studio has the features you need to make your hybrid event a success.
2. Periscope
Periscope is a live video streaming software that permits users to broadcast their live video content and view and interact with other users' broadcasts. While the company primarily designed the app for mobile devices, users can also access it through a web browser.
Periscope offers a unique hybrid event experience that blends the best of online and offline experiences. Online viewers can watch and interact with the broadcast in real-time, while offline, they can access the broadcast replay and continue to engage with the content after the event has ended.
This hybrid approach allows for a more immersive and intimate experience tailored to each viewer. Whether you're looking to connect with friends and family or build a following of dedicated fans, Periscope is the perfect platform.
3. VEED Live Streaming
VEED is a video editing and live streaming software that enables users to stream high-quality video content in real-time for their hybrid events. With VEED, businesses can connect with their audience more intimately and host their events more personally and authentically.
VEED also provides users professional live streaming features, including live chat, HD video, and multi-bitrate streaming. This makes it the perfect platform for users who want to take live streaming to the next level.
VEED offers a free trial so users can try out all of its features before committing to a subscription. If you're looking for a new method to connect with your audience, VEED is worth checking out.
4. ezTalks Meetings
ezTalks Meetings is a hybrid event platform that enables businesses to connect with their customers, employees, and partners in real-time. With ezTalks Meetings, you can host hybrid events that combine personal engagement of in-person events with the reach and convenience of online events.
ezTalks Meetings is easy to use and offers a variety of features, including high-definition video and audio, screen sharing, and Polls & Surveys. It also integrates with ezTalks products, such as ezTalks Webinar and ezTalks Cloud Storage.
As a result, ezTalks Meeting is a powerful tool that can help businesses to improve communication and boost productivity.
5. CrowdCast
CrowdCast is a live streaming platform that enables businesses to connect with their audiences in real-time, no matter where they are. CrowdCast offers a variety of features to make hybrid events successful, including the ability to stream to multiple platforms simultaneously and to moderate comments in real-time.
In addition, CrowdCast offers an enterprise solution that includes event planning and management tools, as well as integration with CRM and marketing automation systems. As hybrid events become more popular, CrowdCast is an increasingly valuable tool for event planners.
6. Google Hangouts
Google Hangouts is a versatile communication tool that users can use for both online and offline events. For hybrid events, Google Hangouts allows businesses to connect with their audiences in real-time, no matter where they are.
Google Hangouts offers a variety of features to make hybrid events successful, including the ability to stream to multiple platforms simultaneously and to moderate comments in real-time.
In addition, Google Hangouts offers an enterprise solution that includes event planning and management tools, as well as integration with CRM and marketing automation systems. As hybrid events become more popular, Google Hangouts is an increasingly valuable tool for event planners.
7. Adobe Connect
Adobe Connect is a hybrid event platform that enables you to deliver engaging, interactive experiences for your audience, in-person or online.
With Adobe Connect, you can create hybrid events that combine the best of both worlds: the personal engagement of in-person events with the reach and convenience of online events. Adobe Connect makes it easy to connect with your audience, no matter where they are.
Adobe Connect is easy to use and offers a variety of features, including high-definition video and audio, screen sharing, and Polls & Surveys. It also integrates with other Adobe products, such as Adobe Creative Cloud and Adobe Acrobat.
As a result, Adobe Connect is a powerful tool that can help businesses to improve communication and boost productivity.
8. Ustream
Ustream is a live streaming platform that is a popular choice for conferences, product launches, and hybrid events where it is essential to reach a broad audience.
Ustream provides various features to make hybrid events successful, including the ability to stream to multiple platforms simultaneously and to moderate comments in real-time.
In addition, Ustream offers an enterprise solution that includes event planning and management tools, as well as integration with CRM and marketing automation systems. As hybrid events become more popular, Ustream is an increasingly valuable tool for event planners.
9. Microsoft Teams Live Events
Microsoft Teams Live Events is a hybrid event platform that enables users to live-stream their events to a broader audience. It is a cost-effective and convenient way to reach audiences in-person and online.
The platform offers several features that make it ideal for hybrid events, including the ability to live stream to multiple platforms simultaneously, schedule and manage live events, and engage with viewers in real-time.
Microsoft Teams Live Events is an easy-to-use platform that can help you take your hybrid event to the next level.
10. Brightcove Video Cloud Live
Brightcove Video Cloud is a live streaming platform that helps organizations reach a global audience with their hybrid events. With Brightcove Video Cloud, businesses can deliver high-quality video content in real-time and engage with their viewers more personally.
The platform also provides several features to help businesses succeed in their hybrid events, including live chat, HD video, and multi-bitrate streaming. Brightcove Video Cloud is the perfect platform for companies who want to take live streaming to the next level.
Brightcove Video Cloud offers a free trial so businesses can try out all of its features before committing to a subscription. Brightcove Video Cloud is worth checking out if you're looking for a new way to connect with your audience.
Overall
While many different live streaming software options are available, these ten platforms are some of the best for hybrid events. Each software has its own distinct set of features and capabilities that make it well-suited for hybrid events.
When choosing a live streaming platform for your hybrid event, it's essential to consider your specific needs and objectives. Doing so will ensure that you choose a platform that meets your requirements and delivers the best possible experience for your hybrid event.