The Step-By-Step Guide on Setting Up an Automated Webinar

Recording webinar


Webinars are a great way to connect with your audience and share valuable content. They're also an effective way to market your products or services. But setting up and running a webinar can be time-consuming and a little daunting. That's where automated webinars come in.

If you've been thinking about hosting a live webinar, but have been putting it off because of the hassle involved, then webinar automation is what you need. Would you like to know how to set up an automated webinar? It's actually a lot easier than you might think!

What are Automated Webinars?

Webinar automation allows you to pre-record a presentation while giving your attendees the feel of being in a live webinar. Simply put, you can schedule in advance so that you can watch the video anytime you choose. Attendees can ask questions, answer polls, and download your content just like they would in real-time or live webinars.

10 Steps to Set Up an Automated Webinar That Will Convert

This process is simple and easy to follow, so you can focus on what's important – your evergreen webinar! Plus, you'll save yourself time and energy by automating the process.

Here's a step-by-step guide that will help you reach your business goals.

1. Choose Your Webinar Topic

Before you can start working on your webinar, you'll need to come up with a good idea for a topic. Your webinar should deliver value to your target audience. Be precise as possible toward creating the webinar topic for your online business.

2. Consider the Webinar Presentation Format

In order to get success, selecting a format that will communicate your content while also engaging your audience is a game-changer. You have many alternatives in formatting your webinar. Consider the four important formats: Q&A sessions, demo, single-speaker presentations, and interviews.

3. Write Your Webinar Script

Before selecting your webinar platform, think first about the whole presentation. Your automated webinar recording script should consist of the outline below:

  • Introduction - Talk about the big picture and how you'll interact with your audience.
  • Agenda - Includes your timeline and webinar schedule.
  • Goal and Purpose - Explain why your webinar is important to the audience.
  • Content - Provide real-life examples if you want to keep the audience interested. Insert the registration process.
  •  Call-to-Action - Create a conclusion that leads the audience to take the next step.

4. Select the Right Webinar Recording Platform

A platform makes it simple to conduct, record, share and track webinars. You'll be able to run live and on-demand webinars.

One of the many automated webinar platforms should give hosts and listeners the best possible experience. You can be confident enough that if a tool has what you need, it will provide a free trial, demo, or even a free version.

5. Make sure to have the right equipment and space

Not only does choosing the correct equipment and space improve the quality of your webinar. But it will also provide a positive experience for your audience.

Consider using a high-quality headset and microphone, which are less likely to cut out when you're speaking with your audience. To perform your webinar, you'll also need a quiet location.

6. Record Your Webinar 

You're now all set to record your webinar. The beauty of automated webinars is that you can fine-tune them to perfection. 

Many things might go wrong on the day of the event, but you can avoid technology mishaps by planning ahead of time. If you don't like the current take, you can go back and redo some parts—or the whole thing if you want! Also, with the right automated webinar platform, you can easily conduct a video you desire.

7. Edit and Upload the Video

After you've finalized your recording, edit it before you let run an automated webinar. Take the necessary edition—apply some animations, enhance the audio, put some graphics, and so on. Once done, upload your pe-recorded video on your selected platform.

8. Select the Appropriate Date and Time

Remember that not everyone in your audience will be from the same place. The webinar should be held at a certain time and date to ensure many people attend. A sort of, check your registration page.

9. Promote Your Webinar

It's vital to promote your webinar as much as possible ahead of time to ensure the most attendance. Go through the automated webinar funnel as possible.

Begin by building a landing page that explains the webinar topic, the speaker(s), and a call-to-action for visitors to register for the event. Also, take advantage of social media platforms to advertise your automated webinar.

10. Follow up Your Automated Webinar Attendees

Those who watched the webinar should receive a thank-you email with a survey asking for comments and a rating of their experience. For those who signed up but weren't able to attend, send a follow-up email along with an automated webinar replay.

Save Time With Webinar Automation

Setting up marketing automation is a great way to keep your audience engaged and learning without more work. Plus, they're simple to set up and can run on autopilot once you have them configured the way you want. If you haven't tried using evergreen webinars in your marketing strategy yet, now is the time!


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