24 Content Marketing Tools for Marketing Managers (to Skyrocket Your Productivity)

Content calendar

Managing a company’s content can prove pretty challenging. It requires strong communication, creative, organizational, and technical skills. Fortunately, there are numerous tools to help marketing managers manage content.

Unfortunately, choosing appropriate content marketing tools can prove difficult due to the sheer number of available tools. If you’re uncertain about which content marketing tools are suitable for your business, here are 22 excellent tools that can help you streamline your activities and grow your business.

1. Hootsuite

Content management typically involves managing content across various social media platforms. Hootsuite can allow you to manage multiple social media accounts. Using Hootsuite, you can schedule social media posts, monitor brand mentions, and analyze content performance conveniently within one dashboard.

However, it’s worth noting that while Hootsuite offers a free plan, it limits you to only two social accounts, one user account, and five scheduled messages.

2. Canva

Often, marketing copy doesn’t stand out on its own. Accompanying it with attractive visuals can help it stand out. That’s where Canva comes in handy. Canva can allow you to create eye-catching graphics even without strong graphic design skills. Just pick a template from its large collection of templates, make a few tweaks, and you’ll create a professional-looking graphic in no time.

But there is a caveat. Canva is pretty popular. So, if you choose to use templates, your designs may look similar to several other designs you come across online.

3. ProofHub

ProofHub is the ultimate project management and team collaboration tool that helps your team collaborate, communicate, plan, organize, and track your projects to keep everyone on the same page. ProofHub streamlines all processes associated with marketing, thus simplifying tasks such as content production and campaign planning. 

ProofHub features for managing marketing projects include task management, time tracking, file management, collaboration, and more. For example, users can upload and attach files to tasks,  proof files, add comments, mention teammates, keep conversations organized, loop in team members & stakeholders, and send direct messages through one-to-one conversations or group chats for quick updates, and more. 

ProofHub Reports give you real-time data to monitor project progress, team member performance, and bottlenecks in your workflow, so you can make the right decision at the right time. It's so simple that there's no need for spreadsheets or email communication anymore.

4. Google Analytics

Google analytics

Most good marketing decisions aren’t made on a whim. They’re data-driven. Google Analytics can provide you with valuable demographic data about your website visitors, such as their age, gender, interests, location, and more, allowing you to create content that’s relevant to them.

5. SlideUpLift

Do you have a presentation scheduled but don't have the time or resources to create one from scratch? Look no further than SlideUpLift. Get a wide range of presentation templates, available in PowerPoint and Google Slides, that will help you address any business topic. Whether you need help in marketing, finance, strategy, project management, or HR-related presentations, SlideUpLift has got you covered. The presentation templates are 100% editable, so you can customize them to fit your needs. You don't need to have expert design skills, you just need to know your content to build impactful presentations in a fraction of the time using SlideUpLift.

6. Google Keyword Planner   

Choosing appropriate keywords for your SEO and SEM campaigns requires rigorous keyword research. Google Keyword Planner can prove helpful for keyword research even if you don’t run your ad campaigns on Google Ads.

Enter your keywords into the planner, and you’ll see how many searches each keyword receives on average every month and the competition for each keyword. Plus, you can also use Google Keyword Planner to find other related keywords similar to yours, making it a must-have tool for keyword research.

7. Headline Analyzer

According to a study, roughly eight out of 10 people will read headline copy, but only two out of 10 will read the body copy. That’s why it’s vital to write a compelling headline. Headline Analyzer is a handy tool that can help you write captivating headlines.

Sign up for a Headline Analyzer account, type in your headline into the tool, and you’ll receive several suggestions that can help you improve your headline. Plus, the tool has a Chrome extension that can allow you to revisit your favorite headlines and save your favorite ones for inspiration.

8. Feedly

Keeping abreast of what’s happening is an integral part of your job as a marketing manager. Feedly can help you stay up to date with topics in your industry and other topics you want to follow. It’s an excellent tool that can ensure you never run out of content ideas to add to your content calendar.

9. Trello


Marketing is often a team effort. Trello is a user-friendly tool that can help you stay organized when collaborating with multiple team members on a project. The tool can allow you to use boards, lists, and cards to visually organize a project.

For example, you can use Trello to create a list of blog posts to be written, reviewed, scheduled, and published to smoothen the workflow if you’re working with a team of writers and editors.

10. Answer the Public

Understanding your customers' pain points is critical to crafting a successful content marketing strategy. Answer the Public is a useful tool that can help you discover your customers’ challenges.

Enter a topic related to your industry, and the tool will generate several graphics highlighting questions and phrases people search for based on Google data. Search for various topics, and you’ll get more than enough content ideas to fill your content calendar. And best of all? It won’t cost you a dime.

11. MozBar

Search for SEO tools on Google, and you’ll receive thousands of results. Unfortunately, while many SEO tools you’ll encounter are great, most aren’t free. If you’re looking for an excellent free SEO tool, try out MozBar.

The tool’s Chrome extension can allow you to see helpful information like a competitor site’s domain authority, page authority, and the number of backlinks. And, if you’d like even more detailed information, you can view search results depending on the search engine and location.

12. ClickFunnels

The main priority for marketers is generating leads, according to a 2020 study. A sales funnel can show you how prospects eventually become leads and help you create tailored content depending on your target client’s stage in the sales funnel.

ClickFunnels is an excellent tool that can help you create sales funnels. It’s intuitive, and you can create a sales funnel that helps you generate leads pretty quickly using its drag and drop editor. However, it’s worth noting that ClickFunnels isn’t free. But it comes with a free 14-day trial if you’d like to try it out.

13. Google Docs

Google Docs is a must-have tool if you work with a team of content writers. The online word processor can allow you to write and edit content, track changes, and collaborate with other writers. And best of all? It’s user-friendly and free.

14. Vidyard

Roughly nine out of ten people want to see more videos from brands, meaning video content is essential to the success of your content marketing strategy. However, measuring the performance of your marketing videos can prove challenging. That’s where Vidyard comes in. Vidyard is a video marketing tool that comes with numerous features. It can help you host all your videos, measure their performance, and tweak your video marketing strategy if necessary, making it a must-have tool if you want to create effective videos for your brand.

15. The Content Panel

Consistently producing high-quality content is undoubtedly one of the biggest challenges you face as a marketing manager. That’s where The Content Panel (TCP) can come in handy. TCP is a content writing service that can provide you with access to top-notch writers. With over 3,000+ writers in their talent pool, you’re sure to find a writer who can help you create high-quality content relevant to your industry.

16. Google Trends

To create quality content, you must know what your audience wants to see. Therefore, research and analysis are important to determine the approach and direction of your content creation process. A useful tool for content marketing research is Google Trends, one of Google’s many free tools beneficial for digital marketing.

Google Trends will help in learning the most talked about topics of your client’s target market. This tool will give you an overview of relevant topics for your client’s niche that you can capitalize on. You will learn if a topic generates interest through Google searches and how public interest has changed for certain topics in real-time.

17. Wordtune

Another paid tool you can use to improve blogs is Wordtune. It is similar to Grammarly because it highlights opportunities and makes suggestions. It also has a Google Chrome extension, which means you can use it on different websites.

This content optimizer is a reliable AI content generator and is also good for testing ad copies and refining syntax.

18. Unsplash

Stock images are assets for content creation, specifically for websites and blogs, because images enhance them. Unsplash is a free stock image website that hosts more than a million photos. It’s an abundant resource for your website, blogs, and even social media pages.

19. Quuu

Boosting your content distribution increases your promotional reach. For promoting blogs, you can use Quuu, a network of people who promote other creators’ posts. It’s a paid tool that marketers can use to leverage the following of other creators to promote their blogs.

Quuu provides an added boost to what you’re already doing to promote your blogs. However, Quuu’s network of creators has standards you must meet to get your blogs promoted.

20. StoryChief

StoryChief is a paid all-in-one content tool that can help you with multiple facets of content marketing. It includes content optimization tools for search engine optimization (SEO), readability, and integrations that allow blog publishing, social media and email lists promotion, and measuring campaign success. It can be used to measure content impressions, reads, and the number of leads driven from your content.

21. WordPress

WordPress is one of the more established content management systems (CMS) most marketers use. You can use it to create a website with a library of free and paid templates and various plugins for numerous widgets. You can create virtually any kind of web page you want with your content with this multi-faceted website builder.

22. Webflow

Webflow is a great choice for content management for those who need to design something unique for their website. It’s a more interactive and visual paid CMS without the templated approach, making it more flexible than other website design tools.

23. Grammarly

Even if you’re a grammar expert, Grammarly can still prove incredibly useful. Apart from detecting spelling and punctuation errors, it can also strengthen your marketing copy by checking whether it’s clear and engaging. It’s an excellent writing assistant that integrates with Microsoft Word, Google Docs, and more. Plus, Grammarly offers a browser extension supported by Chrome, Firefox, Safari, and Microsoft Edge.

24. BuzzSumo

BuzzSumo is similar to Google Trends, except it’s paid and focused on social media. It also notifies users when competitors post new content. Besides that, it also goes a step further by helping users identify influencers behind trending content, which helps marketers like JSMM Tech, who utilize influencer marketing exceptionally.

Besides content research, BuzzSumo is also best equipped to track content performance metrics because it helps analyze the type of content that will perform best for any topic. And because of that, it’s also a good source of creative and brand inspiration.

BuzzSumo can also provide you with invaluable data on your competitors. Enter your competitor’s URL into the content analysis tool, and you’ll receive insights into your competitors’ content, such as top-performing posts and social shares. It’s also an excellent tool for checking what’s trending online and identifying influencers creating newsworthy content.

Final Word

The list of tools above is by no means exhaustive. There are several other decent content marketing tools besides the ones listed above. But if you’re looking to smoothen your content marketing process and grow your business, the 15 tools listed are an excellent place to start.

Want you add your tool to this list? Feel free to contact us with an original description of your tool.


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