E-commerce has shown significant growth during the last decade. Statistics show global retail e-commerce sales have crossed $5 trillion in 2021 and are estimated to reach $8 trillion by 2026.
With the rapid expansion of e-commerce and the evolving needs of customers who increasingly expect staggering online content from brands—businesses must be aware of the shifting needs and developments needed to meet the demand of today's consumers. Modern businesses must adapt to the constantly evolving needs to grow revenue, foster brand loyalty, and provide online customers with excellent design production.
The requirement for creative automation in e-commerce to handle repetitive social media messaging at scale grows along with your audience's expectations. Almost every modern business is turning to cloud-based creative automation—thanks to the development of robust, inexpensive, and accessible automation software that helps teams boost the amount of work they generate.
Businesses step up their marketing initiatives and respond to changing messages while producing high-quality campaigns, saving time and money and boosting sales. Creative automation ensures increased staff work satisfaction and ROI, offers online customers the most excellent experience, and enhances your bottom line.
Let us walk you through why creative automation is critical to your e-commerce business while also understanding what creative automation is.
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Understanding creative automation
Creative automation employs technology to scale content production more efficiently, quickly, and in large quantities. Since customer needs are changing, brands can no longer rely solely on conventional creative creation. Brands must keep up with the real-time nature of media by releasing more content to meet customer expectations. To match consumer expectations, brands must provide more content to keep up with the real-time nature of media.
How businesses advertise online is changed by having a tool that takes the trouble out of manually trimming, resizing, and uploading image advertisements. Creative automation reduces the administrative tasks related to content generation, giving creative people more time to devote to higher-value creative activities.
It goes without saying that dynamic creative provides you with several options for creating custom campaigns. But an advertisement and the ad's creativity are crucial components of any campaign. You will be able to increase engagement by incorporating automation and campaign information into the creative process. Creative automation tools help professionals produce creative material by handling the more routine and unskilled components of creative design, such as developing multiple versions of digital advertising for different channels.
Designers can quickly realise their concept with the help of creative automation and then scale it. The following are the main characteristics that reduce the tedium of creating thousands of creatives:
- Create using built-in format specifications and responsive design for all media
- To create inventive versions, link master templates to content streams
- Text and pictures must be organised and filled out for quicker localization
- Build worldwide creative templates using gamification, motion graphics, animation, etc.
Why is creative automation crucial for your e-commerce business?
Irrespective of the size, industry, or location, e-commerce businesses must always look for ways to increase their effectiveness and productivity. A crucial strategy for accomplishing this is to use a creative automation tool. The major benefit of employing creative automation tools is that they are simple to use and don't require any initial expertise on your part.
Let us delve deeper into why creative automation is essential for your e-commerce business.
1. Creative automation helps build large-scale and diverse assets
Your creative teams will be able to collaborate on campaigns more effectively and quickly using creative automation, even if the design team members are working remotely. Through the web, stakeholders will be able to access centralised assets and make real-time edits and direct comments while working on the project.
Your design teams will be able to move from concept to live advertising campaign in a couple of hours and effortlessly convey your creative concept. Creative automation assists resize your ad design across several platforms.
By building and modifying a library of master templates for different channels and sizes, content creators will produce thousands of campaign variants enabling teams to serve efficiently, change, and monitor the effectiveness of your campaign. Creative automation completes tedious production processes, freeing your creative team to concentrate on ground-breaking performance campaigns, achieving and maintaining brand consistency in all the phases of your creative process.
Creative automation helps keep your information and design distinct without human error when scaling on multiple sizes. It enhances the likelihood that your viewers will convert, make assets stand out, lessens consumer ad fatigue caused by repeated messaging, and enables your e-commerce business to differentiate your campaigns more firmly from competitors.
2. Keeps your brand's look and feel consistent
Maintaining brand consistency, especially at scale, is a significant challenge for many organisations. When you want enough creative variety to avoid becoming monotonous, it will be challenging when you feel like you need to spread yourself more evenly across several industries and platforms. Though brand consistency is essential, it will take time to strike the correct balance. If your audience doesn't know your brand anytime, they see it, and even if you have the ideal images, your campaign will fail.
With creative automation, you can quickly select your brand's colours and fonts to create optimal banner advertisements that look the same on several platforms. Scaling will be more challenging if you're continually manually modifying advertising without using creative automation technologies. Regardless of your size, brand recognition is crucial. Creative automation technologies that easily automate banner advertising and other assets make it easy to produce creatives at a scale that consistently links your business to your audience.
Utilising the same branding across your campaigns is feasible, thanks to automation. When working on a single campaign, it's acceptable to ignore it, but if you plan to run several ads across several channels, it can become an issue.
3. Engages audience online
Businesses will achieve enhanced engagement among their clients and staff through creative automation. Basic messaging with your target audience is no longer sufficient—sending out messages only works if they impact them. You require a more advanced strategy built on expert and unique storytelling.
Customer engagement is prompted by creative automation, which lessens the aggravation of seeing the same thing repeatedly—relevant content is necessary to make this happen. Increased brand relevance comes from offering additional advertising possibilities. Because of it, you will have more chances to distribute targeted articles to a larger audience.
By consistently delivering innovative content and design, creative automation aids organisations in capturing their audience and converting them into customers.
4. Creative automation saves time and money
Since time is the most critical resource, you must utilise it as much as possible. Automation investments yield game-changing effects for businesses without compromising quality— automation helps media and music streaming businesses to develop and deliver four times as much content for their campaigns in half the time.
When you accomplish objectives that call for significant volumes of labor without compromising quality, banner ad automation makes it simpler to develop creatives at scale. Production time is reduced up to 80% by reusing assets by building a master template and adding content variants instead of manually producing each version. The average business will need weeks to make hundreds of different ad versions, but with creative automation technologies, it can be done in minutes.
Following the launch of your advertising campaign, you also save time. Making decisions and modifying your campaign can immediately happen for analytics and data. With your current resources, you can accomplish more in less time. Automating your processes is similar to future-proofing your revenue. You must accomplish the objectives of your e-commerce campaign and meet your long-term marketing goals by investing in creative automation.
5. Creative automation tools enhance conversion rates
When evaluating the excellence of an advertising campaign, businesses frequently look at conversion rates as a typical key performance indicator. Your e-commerce business success measures must be improved and audited, but it can be challenging to review all the information. A scaled-up analysis of millions of data points using a creative automation tool reveals trends that improve your design. With the help of robust algorithms, you can apply best practices to your advertising, such as using eye-catching background photos, strategically placing your brand, and writing stellar ad copy.
The machine learning engines employed by creative automation systems are constantly improving in order to assist your e-commerce firm in creating designs with high conversion rates.
Wrapping up why creative automation is critical to your e-commerce business
As more companies get on the dynamic creative trend—creative automation will help you remain ahead of the curve and provide excellent outcomes through customised and micro-targeted digital content.
As an e-commerce business, it all comes down to customising your messaging and taking into account how your target audience likes to absorb material if you want to build a strong brand identity as an e-commerce business. The repetitive processes involved in producing digital material are reduced by creative automation. Instead, your staff will concentrate on work that is more creative and has better value.
About the author: Surya Ranjan Pandita is a content marketer. He is always on the lookout for new optimization strategies and loves to create actionable content. Feel free to ping him on LinkedIn.